Post on 05-Aug-2015
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Introducing the
4C-MODEL from a traveler’s perspective
I am a traveler from Europe and I would like to show you how I am
looking for the best travel company.
That’s me!
WWW
I am looking for a website of a company that can help me.
CONNECT WWW
Step 1: Connect How do I find and select good tour operators and nice lodging in the
country I want to travel to?
CONNECT WWW
Step 1: Connect How do I find and select good tour operators and nice lodging in the
country I want to travel to?
search engine optimization (SEO)
search engine advertising (SEA)
tripadvisor
a company’s online marketing tactics
CONNECT CONVERT
Step 2: Convert I found a nice website. Now, what can I do on
that website? Find information? Request a quote? Book? And why should I book with them?
CONNECT CONVERT
Step 2: Convert I found a nice website. Now, what can I do on
that website? Find information? Request a quote? Book? And why should I book with them?
a company’s online marketing tactics
usability
persuasion
google analytics
CONNECT CONVERT
COMMUNICATE
Step 3: Communicate Ok, I checked the website, but have not decided yet. I’d like to keep in touch with these guys, so I can find them back later.
CONNECT CONVERT
COMMUNICATE
Step 3: Communicate Ok, I checked the website, but have not decided yet. I’d like to keep in touch with these guys, so I can find them back later.
a company’s online marketing tactics
social media share content
CONNECT CONVERT
COMMUNICATE
social media share content
Step 3: Communicate I recently traveled with this company. It was fantastic. So I reviewed and rated them on sites like Tripadvisor. Now new travelers can
read about my experiences.
CONNECT CONVERT
COMMUNICATE
social media share content
Step 3: Communicate I recently traveled with this company. It was fantastic. So I reviewed and rated them on sites like Tripadvisor. Now new travelers can
read about my experiences.
reviews & ratings
encouraged customer activity
CONNECT CONVERT
COMMUNICATE
Step 4: Control I found out that booking a long haul trip is quite a
complex process. So what I like best are the companies that have a smooth customer experience.
CONTROL
CONNECT CONVERT
COMMUNICATE
Step 4: Control I found out that booking a long haul trip is quite a
complex process. So what I like best are the companies that have a smooth customer experience.
CONTROL
efficiency priorities
project management
a company’s organizational tactics
CONNECT CONVERT
COMMUNICATE
CONTROL
Aha, I get it: it is the 4C-model! ;-) 4C-MODEL
CONNECT CONVERT
COMMUNICATE
CONTROL
4C-MODEL
efficiency priorities
project management
search engine optimization (SEO)
search engine advertising (SEA)
tripadvisor
usability
persuasion
google analytics
social media share content
reviews & ratings
Aha, I get it: it is the 4C-model! ;-)
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Introducing the
4C-MODEL from a traveler’s perspective