Website benchmarking

(part 1)

Digital

contentsrogan

LIST

1. Why do Website benchmarking ?

2. What is Website benchmarking ?

3. Offline and online benchmarking .

4. Four effect of benchmarking .

1.Why do Website benchmarking ?

웹 기획자

ideaidea유사사례 ?유사사례 ?

벤치마킹 ?벤치마킹 ?

경영진

1.Why do Website benchmarking ?

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Idea 의 구체화벤치마킹

자료 준비Idea제안

※ 벤치마킹 하지 않은 웹 기획은 개발과정에서 시행착오 !

1.Why do Website benchmarking ?

체계적인 벤치마킹과 분석의 효과 .

differentiation

Idea concretization

strengthen the competitiveness

2. What is Website benchmarking ?

Benchmarking ? benchmarking is a process in which a

company compares its products and methods with those of the most successful companies in its field, in order to try to improve its own performance. BUSINESS N-UNCOUNT process, approach

2. What is Website benchmarking ? Website Benchmarking ? narrowly analyze the distinguished

website service and user experience

reinforce differentiation

2. What is Website benchmarking ?

◎ 벤치마킹 모방이 아니라 차별성을 더 강화 시켜 나가는 것 .

< 신병철 , 『통찰의 기술』 , 2008>

“ 외형을 따라 하면 모방이고 , 노하우를 배워서 핵심을 적용 하는 것은 벤치마킹 이라고 할 수 있다 .”

3. offline vs online benchmarking

resource

offline

products

Industrial strategy

online

distinguished website

user experience

3.(case) offline benchmarking

1. Seoul city’s benchmarking (brazil’s public transportation system)

3.(case) offline benchmarking2. hyundai, kia motor’s KTF ‘SHOW’

benchmarking. (reinforce brand power)

※ 벤치마킹은 유사 서비스에 한정된 것이 아니다 !

3.(case) online benchmarking3. NAVER ‘KIN (knowledge In, 2002)’ dbdic.com (jungtek han, Hankyoreh, 1999) ‘ANT (Bernard Werber,1997)’ - question and answer service. (askme.com ,about.com ,xpert.co.kr ..) 등을 벤치마킹 .

dbdic’s demerite : centered intelligentsia ,

difficult popularization

◎ Naver 는 dbdic 의 단점 극복 → “ 대중화”

4. Four effect of benchmarking 1. Understand user thinking and

experience.

- positive image – good experience (web service)

- negative image – fall short of a user expectation

ex> 싸이 월드 이미지 툴 vs 네이버 이미지 툴

네이버싸이 월드 ( 블러 )

4. Four effect of benchmarking 2. Grasp web service trend of

competitor. “If you know your enemy and yourself,

you can win every battle”

4. Four effect of benchmarking 3. pull out creative thinking and idea.ex> cyworld : avatar service (neowiz sayclub,2000) +

present store of cyworld = minimi, miniroom.

sayclub cyworld

4. Four effect of benchmarking

4. widen web trend mental vision

surfing the web (internal and external ) → analyzation of new service and new website. ex> www.5day.co.kr and www.thefwa.com

4. Four effect of benchmarking

5day ( 개편 싸이트 )Thefwa ( 웹 트랜드 )

End..

Thank you ..