Post on 16-May-2015
Introduction to Website AnalyticsMay 2014
Introductions
What We’ll Cover
What Are Web Analytics?
What are Web Statistics?
What are Web Analytics?
The Basic Volume Statistics
Hits: The Useless Metric
The Basic Content Statistics
The Basic Visitor Statistics
Traffic Information
More Advanced Statistics
Segment
Discussion: Which Stats Look Useful?
Consider Universal Analytics
Does Google Analytics Underreport?
So Compare Against Yourself
Why Wouldn’t You Use Google Analytics?
Free Tools
Why Move Beyond Free?
ClickTracks
And Beyond…
Three Ways to Look
Analytics as Therapy
Analytics as Exploration
Where Did They Come From?
Where Did They Go?
Analytics for Action
An Analytics for Action Methodology
Example Action Questions…
An Example
Explore
Explore
Explore
And more….
Hypothesize and Take Action(s)
Measure Your Success
Analytics Aren’t the Only Tool in the Box
Questions?