Toolkit for DIY SEO audit of your website

Webinar, July 19, 2013

Promodo at a Glance

Speaker

Katherine GolovinovaSEO Analyst at Promodo

Webinar main points How to Perform On-site SEO Technical AuditHow to do Keyword ResearchCompetitive Analysis Tools Link-building Strategy Development &

Deleting Links Wisely

On-site SEO technical audit

Analysis of the primary indicators

#1 The goal of SEO audit

#2 The task of SEO audit

The number of indexed pages in Google.com search engine

Site:website.com

The number of indexed pages and actual number of pages are roughly equivalent

The number of indexed pages is significantly smaller than the actual number of pages

The number of indexed pages is significantly larger than the actual number of pages

Search Engine CredibilityBacklinks!

Alexa rank (www.alexa.com)

Google PR (0-10)

1 6

External factors (backlinks)

• Total number of backlinks

• Total number of backlinks

• The number

of referring

pages, and

many others

Site-wide links vs. Not site-wide

Dofollow vs. NoFollow links

Number of Referring Domains in dynamics

Top referring TLDs

Referring pages for anchor phrases

https://www.pingdom.com/

PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights

Google Webmaster Tools

404 Not Found

4xx and 5xx HTTP status codes

Xenu's Link Sleuth

How to do keyword research guide

Übersuggest (http://ubersuggest.org/)

SEO SpyGlass (http://www.seo-spyglass.com/)

SEMRush (http://www.semrush.com/)

Google Webmaster Tools

Google AdWords Keyword Tool

or better?

Competitive Analysis Tools

SEMRush

- position

- volume

- CPC

- URL

- traffic

- competition

SeoQuake

Alexa rank (www.alexa.com)

Link-Building Strategy Development & Deleting Links Wisely

Link building strategy! Vary backlinks mass

! Vary referring domains

! Make sure the links are from trustworthy sites! The links must not be “nofollowed”

Social Engagement

• List of backlinks pointing to requested URL or domain for hostnaim

• List of backlinks pointing to requested URL or domain for domain name

• List of backlinks pointing to requested URL or domain for URL.

Deleting links wisely

Google’s Disavow Links Tool

Link Detox (http://www.linkdetox.com/)

Backlink Profile DetoxAverage Link Detox Risk Level

Link Detox Risk Breakdown

Get rid of your “unnatural links”

Contact, Filter and Functionality

+

rmoov (http://www.rmoov.com)

• Add a list of URLs

pulls contact information for each domain

•

• Customize email templates and start your campaign

Remove’em (http://www.removeem.com/)

Step 1: Uncover the Bad Links

Step 2: Contact webmasters to request link removals

Step 3: Track your campaign's progress

Step 4: Export your results and submit reconsideration request

Free SEO and CRO auditWe would like to invite all you to take a free 10-15 minutes personalised webinar for a quick audit of your website and marketing campaigns by Google certified experts.

- Quick usability audit of the existing site;- Quick SEO audit and review of existing analytics;- Audit of PPC campaigns;- Technical audit;- Best practices of conversion rate optimization.

Thank you!

Katherine GolovinovaSEO Analyst at Promodo

Questions, please.

e-mail: e.golovinova@promodo.comSkype: katherineglvnv

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