Webcasting in GermanyWebcasting in Germany

Miriam A. Smith, Associate Professor

San Francisco State University

Miriam A. Smith, Associate Professor

San Francisco State University

GermanyGermany

Population: 82,431,390 #14

Land Area: 357.021 square miles

Economy: $2.362 trillion Per Capita: $28,700

Median Age: 42.16 Life Expectancy: 78.65

Population: 82,431,390 #14

Land Area: 357.021 square miles

Economy: $2.362 trillion Per Capita: $28,700

Median Age: 42.16 Life Expectancy: 78.65

TV: 373 broadcast stations Radio: 787 FM, 51 AM

Internet hosts: 2,686,119 (2004)

Internet users: 39 million (2003)

.de -- 9,153,059

54.35 main telephone lines 64.8 mobile phone lines

TV: 373 broadcast stations Radio: 787 FM, 51 AM

Internet hosts: 2,686,119 (2004)

Internet users: 39 million (2003)

.de -- 9,153,059

54.35 main telephone lines 64.8 mobile phone lines

Top German Web SitesSearch Engines, Portals, Community NetworksTop German Web SitesSearch Engines, Portals, Community Networks

T-Online 34.2% Google 34.1% MSN 29.5% Web.de 19.7% Yahoo! 15.0% freenet.de 13.8% AOL 13.4%

T-Online 34.2% Google 34.1% MSN 29.5% Web.de 19.7% Yahoo! 15.0% freenet.de 13.8% AOL 13.4%

Sample Video OfferingsSample Video Offerings

3sat News & Talk Bloomberg TV Business Talk Deutscher Bundestag News Euronews News Tagesschau News Viva TV Rock Music ZDF News & Talk

3sat News & Talk Bloomberg TV Business Talk Deutscher Bundestag News Euronews News Tagesschau News Viva TV Rock Music ZDF News & Talk

Existing ConstraintsExisting Constraints

Broadband Penetration Legal

Broadband Penetration Legal

Webcasting Loves BroadbandWebcasting Loves Broadband

Broadband penetration in Germany lower that one would expect.

8.1% (Deutsche Bank) 12% (Bitkom)

33.3% -- ISDN 8.0% -- DSL 0.1% -- cable Internet

Broadband penetration in Germany lower that one would expect.

8.1% (Deutsche Bank) 12% (Bitkom)

33.3% -- ISDN 8.0% -- DSL 0.1% -- cable Internet

61% US

9.3% UK 8.1% Italy 7.8% France

61% US

9.3% UK 8.1% Italy 7.8% France

Broadband OutlookBroadband Outlook

Slower than many

2004, 2nd quarter -- 10 to 15% growth, other large European countries

Germany -- 1%

New ad campaign effective in increasing demand

Slower than many

2004, 2nd quarter -- 10 to 15% growth, other large European countries

Germany -- 1%

New ad campaign effective in increasing demand

Good news . . . Good news . . .

Infrastructure good 9 out of 10 phone connections are suited for

DSL Weak point -- usage and applications

ISDN very successful Biggest Internet use is e-mail

Infrastructure good 9 out of 10 phone connections are suited for

DSL Weak point -- usage and applications

ISDN very successful Biggest Internet use is e-mail

However,However,

Competition limited

Cable Internet -- almost non-existent Must get broadband through phone line

Deutsche Telekom -- 90% of market

Competition limited

Cable Internet -- almost non-existent Must get broadband through phone line

Deutsche Telekom -- 90% of market

Legal MattersLegal Matters

Recent shift in calculating artist performance royalties for Internet radio

Shift from a flat fee to a per usage fee

300 Euros to 500 Euros per year Plus a per track fee

25 audio streams -- 15 songs per hour 270 Euros per month

Recent shift in calculating artist performance royalties for Internet radio

Shift from a flat fee to a per usage fee

300 Euros to 500 Euros per year Plus a per track fee

25 audio streams -- 15 songs per hour 270 Euros per month

Also must take technical measures to prevent recording

Also must take technical measures to prevent recording

Deutsche Welle: DW-World.deDeutsche Welle: DW-World.de

GermanGerman

EnglishEnglish

ArabicArabic

RussianRussian

ChineseChinese

Portuguese for BrazilPortuguese for Brazil

SpanishSpanish

Competition is StiffContent is Key!Competition is StiffContent is Key!

Market Leader -- ORFMarket Leader -- ORF

What Sets DW-World Apart?What Sets DW-World Apart?

audio and video on demandGerman and international viewpoints independence in selection of news storiesemployees from 70 different nations the only Amharic uncensored news

servicemultimedia German courses the opportunity to foster international

dialogue through interactivity

audio and video on demandGerman and international viewpoints independence in selection of news storiesemployees from 70 different nations the only Amharic uncensored news

servicemultimedia German courses the opportunity to foster international

dialogue through interactivity

DW-World StrategyDW-World Strategy

Market Research Target Group Find Your Niche

Market Research Target Group Find Your Niche

The Rewards?The Rewards?

Not money Viewer impact

Not money Viewer impact

SuccessesSuccesses

Journalistic awards Increase in page impressions

Journalistic awards Increase in page impressions