Hello!Aleksey IvanitsaReaddle

Readdle

- More than 50 Millions Downloads

- 8M Monthly Active Users

- App of the Year, Editor’s Choice etc.

- Readdle has never raised money and profitable from the very beginning

US App Store Today

1Where’s the

App for That?

Approximately 2 million apps are in App Store

Apple announced

⊙ $40 billion was paid to developers since 2008

⊙ More than half a million iOS developers have created apps

⊙ Apps could generate $101 billion annually by 2020 (AppAnnie)

2The app boom

is over

“ Your phone is full of apps, and you're done downloading new ones — unless they're Snapchat or Uber.

Reason and results

⊙ Most people have all the apps they want and or need. They're not looking for new ones

⊙ Average drop in downloads is about 20 percents in the U.S.

⊙ Globally mobile market is growing. But not by much. +3%

Reason and results

⊙ Most US smartphone owners download zero apps in a typical month

⊙ The top 7% of smartphone owners generate half of all download activity

⊙ 42% of all app time spent on smartphones occurs on the individual’s single most used app

3 I still want to

develop an app!

“How do I make my app known to my potential users once I launched it?

Answers ⊙ You pray and hope that a miracle happens

A few ways you can have you app being discovered:

⊙ You reach out to journalists

⊙ You are featured by Apple

⊙ You decide to invest in marketing campaigns.

4First steps

How to start building your product

Steps ⊙ Idea

⊙ Story

⊙ Market Research

⊙ Prototype, Design, Development, Beta Launch, Customer Feedback etc.

How to create a good

story

⊙ Tell people what they can do with your product, not what the product does.

⊙ Show how customers can use your product to make their lives better.

⊙ Build trust using proof with testimonials and customer stories.

Story Example

BE BRILLIANT AT EMAIL

SUPERHUMAN IS NOT JUST ANOTHER EMAIL CLIENT

We rebuilt the inbox from the ground up to make you brilliant at what you do. We specifically designed it for those of you who want the best.

superhuman.com

Superhuman is gorgeous. Blazingly fast. And comes with advanced features that make you feel superhuman.

5Building a product

in early stages

Early Stages ⊙ Define your Core KPI

⊙ Increase KPI results to drive the core value of the product

Instagram used the next Core KPI:1) Number of posts per user2) Number of shares per users. (core grow mechanic)

Early Stages ⊙ Define your Core KPI

⊙ Increase KPI results to drive the core value of the product

⊙ Great product call internal

triggers

Early Stages ⊙ Define your Core KPI

⊙ Increase KPI results to drive the core value of the product

⊙ Great product call internal

triggers ⊙ Create branded content

6Basic KPI

Basic KPI ⊙

⊙ Retention

⊙ LTV

⊙

7Monetization

Source of installs

⊙ Organic (featuring, search results)

Source of installs

⊙ Organic (featuring, search results)

⊙ Other platforms

Source of installs

⊙ Organic (featuring, search results)

⊙ Other platforms

⊙ Other products (Apalon)

Source of installs

⊙ Organic (featuring, search results)

⊙ Other platforms

⊙ Other products (Apalon) ⊙ Marketing

Type of in-apps

⊙ Paid Application

⊙ In-apps

⊙ Recurring ⊙ Non-recurring

Useful Services

Services ⊙ Amplitude.com

⊙ SensorTower.com ⊙ App Annie.com ⊙ Firebase by Google

Thanks!Any questions?

fb.com/alex.ivanitsa