5th Annual Conferenceon Technology & StandardsApril 28 – 30, 2008Hyatt Regency Washingtonon Capitol Hill

www.PESC.org

Web ToolsA Business Perspective

Tim Bornholtz

5th Annual Conferenceon Technology & Standards

1. Use the web in your business

2. ???

3. Profit

5th Annual Conferenceon Technology & Standards

Profitability

• Reduce expenses– More efficient– Reduce variable expenses

• Increase revenue

5th Annual Conferenceon Technology & Standards

Web 2.0

5th Annual Conferenceon Technology & Standards

5th Annual Conferenceon Technology & Standards

5th Annual Conferenceon Technology & Standards

RSS Feeds

• Simple XML format

• Frequently updated

5th Annual Conferenceon Technology & Standards

5th Annual Conferenceon Technology & Standards

5th Annual Conferenceon Technology & Standards

5th Annual Conferenceon Technology & Standards

5th Annual Conferenceon Technology & Standards

Google Reader

http://google.com/reader

5th Annual Conferenceon Technology & Standards

Shared Calendars

5th Annual Conferenceon Technology & Standards

Your customers don’t care about your website

But they do care about your data

5th Annual Conferenceon Technology & Standards

Blogs

• Virtually free to start• Encourage two way communication• Be sure to separate your personal life from your

work life• Chances are, if you work in a large organization

there is already at least one blog about your company. It may as well deliver a positive message

5th Annual Conferenceon Technology & Standards

5th Annual Conferenceon Technology & Standards

5th Annual Conferenceon Technology & Standards

• Do you have existing videos that can be posted

• Keep videos short

• Youtube handles all of the technology for you. No need to open firewalls or install additional servers

Youtube

5th Annual Conferenceon Technology & Standards

Contacting Users

• Online North American teens love instant messaging (IM). That's hardly a surprise: 76% of online North American youth between 12 and 17 use IM, more than the 66% that has their own cell phone. http://www.forrester.com/Research/Document/Excerpt/0,7211,45583,00.html

5th Annual Conferenceon Technology & Standards

5th Annual Conferenceon Technology & Standards

• Don’t abandon current marketing strategies

• But using these tools cost very little and can have great rewards– Track startup costs and time– Track ongoing costs and time

5th Annual Conferenceon Technology & Standards

Questions

Tim Bornholtz

tim@bornholtz.com

http://www.bornholtz.com

(540) 446-8404