Web Marketing Web Marketing That Really WorksThat Really Works

Larry BodineWeb and Marketing Consultant

630.942.0977Lbodine@LawMarketing.com

Today’s programToday’s program

3 Things Clients Look For10 Deadly Web Site Mistakes6 Ways to Make Clients Want to Visit

www.LarryBodine.comwww.LarryBodine.com

• Web Site Audit/Plan • Firm Marketing Strategy • Individual Coaching • Project Management • Speaking

$100,000 per Square Foot$100,000 per Square Foot

Your firm’s face to the worldChance to attract and retain visitors Show how you differ

Web Site Usability & Web Site Usability & MarketingMarketing

Web site must be self-evident. Provide information for the firm’s target audienceOrganize around the way the target audience thinks.

Importance of UsabilityImportance of Usability

Can’t find info 60% of the timeLose 50% of salesLose repeat visits from 40% of visitors

Don’t Market Your Don’t Market Your OrganizationOrganization

Most sites are firm-centric

3 Things Clients Look For3 Things Clients Look For

3 Things Clients Look For3 Things Clients Look For

1. Familiarity with industry2. Worked for similar

business3. Handled similar matter

www.HaleDorr.comwww.HaleDorr.com

A better approach: industry focused marketing

Miller Faucher: Miller Faucher: AfterAfter

Ten Deadly Ten Deadly Web Site MistakesWeb Site Mistakes

1. Endless List of 1. Endless List of Practice DescriptionsPractice Descriptions

2. Welcome From the 2. Welcome From the Managing PartnerManaging Partner

3. Mission Statement3. Mission Statement

4. Firm History4. Firm History

5. Research Links5. Research Links

6. Content Landmines6. Content Landmines

Promoting work for EnronPromoting work for Enron

7. Hard7. Hard--toto--guessguessweb addressweb address

Buchanan Ingersoll, PC

www.bipc.com

www.buchananingersoll.com

8. Animated Graphics8. Animated Graphics

We offer clients a global network of resources. Our international grid of offices and attorneys enables us to provide clients with the most timely and cost efficient service. Find out more about our international attorneys. We have expertise in a wide range of practices. Visit one of our specialty practice pages highlighted below.

9. Disconnected 9. Disconnected Recruiting PageRecruiting Page

What is reality?

The LureThe Lure

The RealityThe Reality

10. Viewable only10. Viewable onlyon a Ton a T--1 Line1 Line

Clients go on the road too

Two Minutes and CountingTwo Minutes and Counting

6 Ways to Make clients 6 Ways to Make clients Want to visitWant to visit

1. Use a familiar layout1. Use a familiar layout

Stick with directional norms

FirmFirmNameName

Side Side Nav Nav BarBar

Top Nav BarTop Nav Bar

ContentContent

2. Industry News2. Industry Newswww.wcsr.comwww.wcsr.com

3. E3. E--NewslettersNewsletters

4. 4. Speakers Speakers BureauBureau

5. Online survey5. Online surveywww.www.hrohro.com.com

6. Visitor 6. Visitor Feedback Feedback

FormForm

Larry BodineLarry Bodine

Web Marketing ConsultantTel: 630.942.0977E-mail: Lbodine@LawMarketing.com