Post on 28-May-2015
description
WEB EMPOWERED PRINTING: A REAL-TIME MARKETING OPPORTUNITY
Tuan TranGeneral Manager, Vice PresidentInkjet and Web Solutions Group, HP
KEY MARKET TRENDS
DIGITAL PAGE GROWTH
Digitization(Analog to digital)
Service basedbusiness models
Contentexplosion
Mobilityand the Web
10xDIGITAL CONTENT
EXPLODING1
BY 2012
3xPRINTABLE CONTENT
EXPLODING2
BY 2012
1 2008 IDC Diverse and Exploding Digital Universe; 2 HP internal analysis
4
WEB CONNECTED PRINTINGWhat did we learn?
– 70% of owners are using print applications
– Double digit usage growth
– Easy navigation is a must—two clicks to print
– If you have compelling, relevant content, people print
5
WHAT PEOPLE ARE PRINTINGN
UM
BE
R O
F L
AU
NC
HE
S
NUMBER OF PAGES
Recipes
Fandango
HP Cards
Google Maps
Google Calendar
Weathernews
Google Directions
SearcherDear Santa
Tabloid
Sudoku
HP Q Forms
CouponsNickelodeon
USA Today
Disney
DreamWorks
26% - 50%
CONVERSION %
<25%
51% - 75%
THE CLOUD AT THE COREHP ePrint Platform
Retail
Web-empowereddevices
Print ServiceProviders
Web Connected
Devices
ChannelPartners
ContentPartners
WEB CONNECTEDWEB CONNECTED HPCLOUD
7
HP ePRINT
Office PDF Web email JPEG
AS FASTAS LOCAL
LATEST
DRIVERS
ACCESS My phone Your palm His tablet Her
laptop
LIVE NATION PRINT APPAvailable in your city—direct from your printer
PRINTED OUTPUT
SCHEDULED DELIVERY
– Customers can choose content to be pushed to the printer at a designated time each day or week
– A customized news feed from MSNBC to arrive at 7 a.m. to pick-up on their way out of the door, or kids activities from Disney to be waiting when the children get home from school
– This can be auto populated with targeted messages, coupons and more
New Business Models