Web Content Quality MattersWeb Governance

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Agenda

• Introduction to Web Governance

• Why is Web Governance Important?

• Getting Started with Web Governance

• Tips & Tricks for Content Strategy

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Introduction to Web GovernanceWeb Governance & Web Management

Web Governance is:

- Frame Work

- All web assets

- Roles & Responsibilities

- Standards / policies & procedures

Web Management =

- Day-to-day operations of one or more web assets

- Planning, management and execution of concrete web pages

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Introduction to Web Governance

• Sets the framework for your web activities

• Must cover all web initiatives

• Ensures a common understanding of your

organisation

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Why is Web Governance Important

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Why is Web Governance Important?

• The simple answer is economics, but how?

• Uniforms

• Fewer errors

• Improvements

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Getting Started with Web Governance

1. Mapping the current situation

2. Setting goals

3. Make a plan of action

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Getting Started with Web

GovernanceMapping the current situation

- What is the purpose of your website?

- Who does what?

- What policies do you have?

- What goals do you have?

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Getting started with Web Governance

• Clearly defined the purpose of each goal

• The 10 most used services must be available as self-service

S.M.A.R.T. goals

- Specific

- Measurable

- Attainable

- Relevant

- Time Bound

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Getting started with Web Governance

Make a plan of action

- Define roles and responsibilities

- Establish policies and procedures

- Communicate!

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Summary of Web Governance

• Web strategy is the long-term plan

• Web Governance = Web strategy, but

you must have both

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Top 10 Tips on Governing and

Maintaining Web Content

1. Systematically govern and maintain

your content using one platform.

2. Understand your end users’ by

tracking ‘User Journey’s’ and ‘Behaviour’

so you can create quality content which

meets their needs and expectations.

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Top 10 Tips on Governing and

Maintaining Web Content

3. Take each section of your website,

use the folder structure of the site and

delegate sections of content as per

tasks and responsibilities within your

team.

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Top 10 Tips on Governing and

Maintaining Web Content

4. Measure SEO keyword

performance so you can plan and

create content that builds your brand

and optimises your site.

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Top 10 Tips on Governing and

Maintaining Web Content

5. Setup Siteimprove deeplinking with

your CMS for quick and efficient access to

content editing.

6. Prioritise fixing broken links by user

click rates and top level pages they affect.

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Top 10 Tips on Governing and

Maintaining Web Content

7. Get an audited view of all published

content, from media files to email addresses.

8. Schedule and customise reports to

automatically notify and update your staff of

tasks and responsibilities.

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Top 10 Tips on Governing and

Maintaining Web Content

9. Monitor your key pages for response time, uptime and downtime.

10. Use support and free training!

Contact: Bryn Anderson, Training and Support Specialist: 0845 226 8050

Bryn.anderson@siteimprove.co.uk

Siteimprove re-design white paper:

http://siteimprove.co.uk/media/407942/siteimprove_during_website_redesign.pdf

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QuestionsPlease let me know if you have any

questions?

Cerri MacUK Team Leader

Cerri.mac@siteimprove.co.uk

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