Web Communications Workshop for ELCC Presentation

SOCIAL MEDIA FOR ENTREPRENEURS

Cairo, November 7th

Web communications workshop

Fady RamzyInteract Egypt country Manager

Lets Interact

311/04/23Social Media for Entrepreneurs

This workshop is currentlyTWEETED

at this Very Moment

#followinteract#followinteract

InteractPlay Innovation

- Founded in 1995 in Italy

- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg

- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria and Kuwait

- Joint Stock Company in December 2008

Interact Egypt- Launched in June 2009

- Headquarter for MENA solutions & services

- R&D for Mobile Solutions

Interact SpA

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Digital TelevisionDigital Television

on Mobile on the Web Iptv/digital signage

Digital Signage

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Semantic CMSSemantic CMS

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OnlineTV

Linked

DataLinked

DataSM

Mobile Site

Internal

External DBs

ContentAssets

Existing CMS/ECM

Web Site

Social MediaSocial Media

Mobile AppsMobile Apps

WebEvolution

From Web 1.0 to Web 2.0From Web 1.0 to Web 2.0

Web 3.0 = The web of Web 3.0 = The web of datadata

Social Media Social Media For Entrepreneurs For Entrepreneurs

Facts & FiguresNetworks Overview

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Social Media for Entrepreneurs

More than 17M 17M internet users

General Facts – Egypt 2010General Facts – Egypt 2010

70% 70% declare they have seen online video at least once/week

13% 13% of internet users use Mobile Internet

FacebookFacebook

50% 50% of our active users

log on to Facebook in any given day

Facebook Facebook

is more than 500 million 500 million users

Average user has 130 130 friends

http://www.spotonpr.com/is-social-media-important-for-marketers-in-the-arab-world/19

Facebook in the Middle East and North Africa

MENA’S TOP FIVE FACEBOOK MARKETSACCOUNT FOR 70% OF ALL USERS IN THE REGION

Egypt22%

Saudi Arabia15%

Tunisia10%

Morocco12%

UAE 11%

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Egypt22%

Online penetration in Egypt: 25.28%25.28%

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Egypt22%

62%62%Males using Facebook

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Egypt22%

50%50%From 18-24 28%28%

From 25-34

Age Groups on Facebook

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A Great Deal of A Great Deal of Information Information Exchange Exchange

A great Network A great Network of People of People

Import Your BlogImport Your Blog

SHARINGSHARINGVideosVideosPhotos Photos Notes Notes

Update your StatusUpdate your Status

Your Group & Fan PageYour Group & Fan Page

Why Facebook??Why Facebook??

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Facebook Platform: Apps/gamesFacebook Platform: Apps/games

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Facebook MobileFacebook Mobile

YouTubeYouTube

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Exceeds the 2 billion 2 billion Views per day

Broadcast Yourself

Data compiled by website–monitoring.com

48.248.2

million users excluding casual surfers

Localized in 2323 Countries --- 2424 Languages

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Broadcast Yourself

Data compiled by website–monitoring.com

60%60% Internet users Watch Videos OnlineInternet users Watch Videos Online

up 33%33% in 2.52.5 year.

24 Hrs 24 Hrs of videos/ per min

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Ranked 33rdrd most visited website in

Egypt, after Google and Facebook

15 million15 million playbacks per day in Egypt.

Broadcast Yourself

Data compiled by Alexa & Google

In In EgyptEgypt

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Why YouTube?Why YouTube?

Branded Channels

Subscribe

Share this video

Ratings

http://www.spotonpr.com/menatwittersurvey/3111/04/23Social Media for Entrepreneurs

95% 95% Welcomed brand engagement

87%87%Affected their perception of a brand/Company

88%88%recommend a brand based on their experience on Twitter

82%82%Admit preference for brands that they knew via Twitter

65%65%

were interested in receiving special offers & coupons from brands on Twitter

50%50%had purchased a product or service as a result of Twitter

50%50%Surveyed, received customer service via Twitter

Around 300,000+300,000+ Users in Egypt Google

Why Twitter !?Why Twitter !?

Real-Time Engagement

Constant news Updates

InteractionEngagement

TimelinessFeedback

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Relationships MatterLinkedInLinkedIn

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Over 80,000,000 80,000,000 Registered User on Linked in –(press.Linkedin)

A new member new member joins approximately every secondevery second

Executives from all Fortune 500 companies500 companies

Around 100,000100,000 visitor/user in EgyptLinkedin press & Google

Relationships MatterRelationships Matter

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d Be Found

LearnLearn

ShareShare

Create a Professional NetworksCreate a Professional Networks

Hire - RecruitHire - Recruit

Build RelationsBuild Relations

Connect & Re-connectConnect & Re-connect

Contact - InquireContact - Inquire

Why Linkedin!?Why Linkedin!?

Find LEADSFind LEADS

Web 2.0Entrepreneurs!

Title Text

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Social Media For Entrepreneurs

Website

Online Communications

Welcome to the “Welcome to the “Online WorldOnline World””

NewslettersOnline

Social Media

Identity

Web Data

Analytics

Mobile

Title Text

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Social Media For Entrepreneurs

Youtube

Social Media

Your Social Media “Your Social Media “IdentityIdentity””

FacebookLinkedi

Social Media

Monitoring

Social Mediatools

Twitter

Web 3.0Smartup!

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BlogBlog

NewsletterNewsletter

Email signatureEmail signature

TwitterTwitter

LinkedinLinkedin

FlickrFlickr

YouTubeYouTube

SlideShareSlideShare

Social Media MonitoringSocial Media Monitoring

Web AnalyticsWeb Analytics

Boosting relations

What can social media do for your business?

How to Plan and Execute an effective “IntegratedIntegrated Social Media” strategy

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Doing business over social media is a Paradigm ShiftParadigm Shift

Don't Sell Don't Sell You do not make money with social media, you make

money with people who know, like and trust you. Delivery quality content

““Look for broken arms”Look for broken arms”Andy Duncan

Got a lead? Then KISS……Got a lead? Then KISS……

KEEP IT SUPER SIMPLE

What’s What’s My Goal?My Goal?

Online Online Presence ?Presence ?

Image?Image?Credibility?Credibility?

Engagement?Engagement?Interaction? Interaction?

FeedbackFeedback

Start by Start by Questions!Questions!

Priority Of Your Needs

Show Expertise Behind Logo

Humanize your Brand

Build Comfort with ClientConsult

Listen

Fail to plan, is plan to fail!Fail to plan, is plan to fail!

Implement …… Find & Retain Your CustomerImplement …… Find & Retain Your Customer

Direct Them to all your Social Media accounts

Encourage Them to be your Fans/Friends/FollowersTo share your content.Retweet you!

BuildA base of interactive

customers! A Network community

PromoteYour brand/Activities/

Events/Newssales

The Mobile Era

1.Productivity (email, calendar,...)

2.Services / Utilities (information, updates, notification)

3.Entertainment (games, fun, Social

media)

{311/04/23Social Media for Entrepreneurs

Mobile apps? What’s next?Mobile apps? What’s next?

Interact Egypt7B Omar Shaaban,Nasr city, Cairohttp://Egypt.interact.itGrazie!

شكرا

11/04/23

Web Communications Workshop for ELCC Presentation

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