Post on 21-Jun-2015
Technology Landscape 1
Web 2.0 Relevance to enterprises &
business models
Deep KalraFounder & CEO
MakeMyTrip.com
Scope of Presentation
• What is Web 2.0 ?
• Why ‘all the fuss’ about Web 2.0 ?
• Who is the driving force behind Web 2.0 ?
• Sustainable business models around Web 2.0
eCommerce : Growth & Drivers
Drivers• Internet Users: 35M+• Broadband: 2.M++• Mobiles: 130M++• Credit Cards: 45M+ • Venture Capital !
422
1,058
1,836
3,077
4,924
-
1,000
2,000
3,000
4,000
5,000
6,000
2004-05 2005-06 2006-07 2007-08 2008-09
Year
To
tal
E-c
om
mer
ce M
arke
t ($
Mln
)
Source: IAMAI, PhocusWright, Internal Estimates
What is Web 2.0 ?
Fundamental Change in www– Web 1.0 mostly about one-way Publishing – Web 2.0 leverages UGC
Web Generation 2.0– More pervasive use of web – New technologies, based on user interface
Successful web businesses realized the power of 2.0 early– Amazon.com– Ebay.com– Classifieds
Web 2.0 – Origin & Definition
A phrase coined in 2004 by O’Reilly Media Group; refers to a perceived or proposed second generation of Internet-based services such as Social Networking sites, Wikis etc - that emphasize Online Collaboration &
sharing among users
What do Users generate?
• Content Travelogues• Classifieds Craigslist.com• Relationships Social networks• Trust Reviews & ratings• Commerce Ebay• Relevance Wikis, Del.icio.us• Journalism Blogs• Infrastructure BitTorrent
Web 2.0 : Driver for the Internet
20
Months taken to achieve 20 Million UVs
25
36
60
60
Source Comscore, Hitwise
Most Popular Sites – USA
• 1. Yahoo! • 2. Google • 3. Myspace • 4. Microsoft Network (MSN) • 5. EBay • 6. YouTube • 7. WikiPedia• 8. Amazon.com • 9. Craigslist.org • 10. Thefacebook • 11. Windows Live • 12. Blogger.com
Most Popular Indian Sites1.Yahoo! 2.Orkut.com 3.Google India 4.Google 5.Rediff.com 6.Microsoft Network (MSN) 7.YouTube 8.Naukri.com 9.Rapidshare.com10.Blogger.com
Who’s driving Web 2.0
Source: Asian Demographics Ltd. & TGI , NCAER India Digital Summit 2007
A teeming young population…A teeming young population…A teeming young population…A teeming young population…
33.1 31.2 29.2 25.8 20.0
19.4 19.4 18.817.0
13.5
28.4 28.9 29.830.9
27.1
14.5 15.5 16.8 19.5
24.9
4.7 4.9 5.2 6.814.5
2001 2005 2010 2020 2050
65+
45-64
25-44
15-24
0-15
India one of the youngest nations with 2/3rd of the population under 35 years
Median age
• 47% of Indian population < 20 yrs, and this will grow to 55% by 2015;
• Infact 76% of population will be < 44 yrs in 2015
• Nearly 6 out of 10 Indians in 2015 would have been born in post-reforms India, hence ‘no baggage’ of savings v/s consumption
• Indian Markets for most consumer categories will stay vibrant for the next decade unlike China which has an aging population
Youth: the Future of Population
Media habits ~ Foundation for 2.0
• Increasing dependence on non-traditional media like the Internet
• Strong need to create their ‘own space’ through interaction & personalization
• The new mantra : ‘Communicate, share and connect’
• Blogs and social communities - strong influencers
Evolving & Unique Media habits
TV Radio
Newspaper Internet
30 minutesper day
84 minutesper day
61 minutes per day
124 minutes per day
Source Business World Youth Report 2006, IAMAI 2006
Business Models ~ Web 2.0
• Advertising– Web usage rivals conventional media in
mature geographies
• Potential to affect all web businesses– Classifieds– Search– Commerce– Information
Compelling Biz Model : Travel 2.0
Vertical Search
User- Gen
ContentBeyond The
Browser
Vlogs &Podcasts
Social Travel
Mapping &
Mashups
Tagging
• Harness the power of the Internet to do very traditional travel support activities (e.g. peer reviews, scrapbooks, folders of trip info)
• Provide complete transparency• Gather and assimilate information not
previously possible or impractical
Travel 2.0 : Back to the basics
The New Travel Order
User Generated ReviewsFrom articles and archives to exhaustive details towards user generated content on social networks and an unbiased reviews and referrals paradigm
MappingMashups Empower Travelers with Maps
Local Maps, Events & Opinions …a Potent Mix!
Metasearch – Potentially Disruptive
Designed around historical data trends and predictive analysis… …these tools provide analytical capabilities that a person simply could not replicate.
Search: Generic to Vertical Search Categorization Clears the Clutter
Travel specific search engines have emerged, that organize search results by category and provide personalized results.
TaggingAccelerates Info Gathering
Designed around aggregating content from multiple sources…
…these sites filter tags in order to allow users to sift through content quickly.
Travel Blogs Content still key, but now Shared Experiences Inspire Travel
Vlogs & PodCastsVideo & Mobile media brings the experience
with you
User generated videos provide unmatched destination authenticity
Individualized podcasts support travel
Portable media consumption becomes more routine
Social NetworkingSpills Over to Travel
Social Networks Attract Nearly Half Of All Web Users…
…merging together plans, places, and people...
…and rapidly emerging communities.
Paradigm Shift
“Searching for the Lowest Fare” into
“Finding the Perfect Trip”
Consumers Take Control !
Viable Web 2.0 Models for India
Search : Local & Vertical :
Gaming :
Hyper Classifieds
Web 2.0 :
Site HP – current
Peek into the future – Web 3.0
• Being defined as the "Semantic Web"
• Personalization is the new buzzword
• A.I. + Profiling + Search + Rich
metadata = high degree of
Personalization
deep.kalra@makemytrip.com
www.makemytrip2.0 …. it’s a good (better) trip
Thank You !