Web 2.0

2 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

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Social Network – www.facebook.com

4 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

www.myspace.com

5 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

File Sharing and User Generated Content – www.youtube.com

6 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

www.coo.kz

7 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

www.flickr.com/lauren bugeja/297971281/in/set

8 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

Who knows where you will end up? ….. - www.flickr.com/photos/superamit/487710128/

9 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

Mashups – www.zillow.com

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AJAX and Wobbly Variables – www.farecast.com

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Open APIs .... What you can do with my stuff - www.programmableweb.com

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Instant Response ….– www.musikvis.com/concepts/music/detect_full.html

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But you are welcome to be part of the dialogue…as long as you are authentic and facilitate results …. - www.fastlane.gmblogs.com

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Or provide useful information or access to peers - www.majornelson.com

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Wiki – www.taxalmanac.com

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Tag Cloud and Folksonomy – www.flickr.com/tag

17 Web 2.0 - A Business Perspective © 2007 Deloitte Touche Tohmatsu

In Conclusion

• Open is better than closed

• You are the facilitator

• You can be the most important innovator….think business models, communities, products as a platform

• Think about channel mix and experiment often

• Make the market

• Interesting reading:

–Books: Wikinomics; The Long Tail; New Rules for the New Economy; Ten Faces of Innovation

–Magazines: Business 2.0; Wired

© Deloitte Touche Tohmatsu, 2007. All rights reserved.

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Confidential This document and the information contained in it are confidential and should not be used

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