Post on 05-Dec-2014
description
Models
Advanced Digital Thinking
We are Digital Business Partnerswww.wearedbp.com
We help brands, agencies andtechnology vendors to get better at what they do
Digital Marketing & TechnologyManagement Consultants
Distinguish between what is important and what is urgent for your brand in the digital
space
Work more efficiently 1
Eisenhower Matrix Model
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Distinguish between digital final goals and performance
goals
Pursue the right digital goal 2
John Whitmore Model
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The more digital contacts you have the more diverse is your
target audience – identify your key prospects and customers
Contacts you should nurture 3
Network Tree Model
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You need to have a digital crisis management strategy to
restore stability after a digital crisis
Resolve negative PR efficiently
4
Conflict Resolution Model
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Intensively focus on digital engagement and provide
immediate feedback
Immersed experiences drive satisfaction
5
Flow Model
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Strive to gain insight how your prospects and customers
perceive your brand in the digital space
Increase brand insight 6
Johari Window
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Identify when your target audience state of mind is not consistent with their behaviour minimize post purchase regrets
Provide additional information
7
Cognitive Dissonance
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Focus your energy in the here and now but also think about
your digital future
Make the most of digital opportunities - NOW
8
Energy Model
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Evaluate your digital situation• What you HAVE to do • What your are ABLE to do• What you WANT to do
Recognize what is important for your business
9
Brand Performance Model
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Understand more about your digital brand • How do you see yourself• How you would like to be seen • How others see you• How others would like to see you
Evaluate your brand10
Uffe Ebaek Model
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Learn from past projects and experiences• People involved• Your goals (at the time)• Your successes• The obstacles you overcame• What you learned
Develop a connection bridge between the past and future
11
Future Strategy Model
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Spot the next “Facebook” or “Twitter”• High industry buzz• Small faults found• Product meet expectations• High media coverage and hype is ON• Industry acceptance
Identify the next big thing12
Hype Cycle Model
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Understand the degrees of separation of your network. Use your digital network to support your Paid and Owned Media.
Connect to the world via your network
13
Consumer Network Model
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In any business a small number of high value customers contribute more to the total than a high number of low value customers
Identify who are your top 20% customers
14
Pareto Principle
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However, don’t underestimate the value of your long tail. They also contribute to business performance – small purchases are also important
Understand the value of your long tail
15
Long Tail Model
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About Us
We're Digital Business Consultants
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Marketing Technology Measurement
Digital
ROI
Data
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Our Thinking
Future brands are about what they do, not what they say
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Our Services
Accelerate Digital Transformation
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Some of our Digital Services
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