Wearable Tech for Everyone - Linda Franco

Post on 27-Nov-2014

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The story behind Machina: the startup that is creating a jacket with embedded intelligence and sensors that is paving the road for a new generation of “intelligent” clothes that will allow you to monitor your health, life style and even be creative!

Transcript of Wearable Tech for Everyone - Linda Franco

"The Always On Revolution: Wearable Technology"

Thursday, October 31, 13

MACHINE. LIKE. CLOTHING

Thursday, October 31, 13

MACHINE. LIKE. CLOTHING

1980 MID 1980s MID 1990s LATE 1990sEARLY 1980s

STEVE MANN´S WEARABLE COMPUTER AND REALITY MEDIATORINVENTIONS OF THE 1970s HAVE EVOLVED INTO WHAT LOOKS LIKE ORDINARY EYEGLASSES

Thursday, October 31, 13

PRO-BLEM

A NEW WAY TO MAKE MUSIC

Thursday, October 31, 13

SOL-UTION

THE BODY AS AN INTERFACE

Thursday, October 31, 13

Thursday, October 31, 13

MIDI CONTROLLERS

KEY / JOYSTICK FUNCTIONS

VOLUME

TRACK SELECTION

CHANNEL SELECTION

LIBRARY SELECTION

6 CM

4 CM

KEY / JOYSTICK FUNCTIONS

sensor 1100

100

100

100

0

9 CM

10 CM

8.5 CM

6 CM

1.8 CM

1.8 CM

1.8 CM

1.8 CM

0

0

0

sensor 2

sensor 4

sensor 1INDEX FINGER

sensor 2MIDDLE FINGER

sensor 3RING FINGER

sensor 4LITTLE FINGER

sensor 3

KEY PAD OR JOYSTICK CONTROLLER

MJ 01MIDI JACKETv 1.0

"Definitely one of the more interesting articles of clothing that might just ba!e future archaeologists as they dig this up under a pile of nuclear dust" - Ubergizmo

Thursday, October 31, 13

The first flexible and wearbale open-hardwareKER

Thursday, October 31, 13

Thursday, October 31, 13

Thursday, October 31, 13

Harder to have a quick prototyping and testing process

Thursday, October 31, 13

Prototyping quickly is possible with 3D printingThursday, October 31, 13

Thursday, October 31, 13

Media is more excited because you’re unique, not among 1.2 million apps

Thursday, October 31, 13

Having prototypes resemble physically to the final product will get you more media exposure, but it is more expensive

Thursday, October 31, 13

Local media is a huge boost = legitimacy

Thursday, October 31, 13

Because of Apple, design matters more today than ever before.

Thursday, October 31, 13

FREE AS IN-LIBRE

Thursday, October 31, 13

Where am I as a women entrepreneur?

Thursday, October 31, 13

DESIGN RESEARCH MODEL IMPLEMENTED IN A WEARABLE TECHNOLOGY BRAND

2

COLLECTIVEINTELLIGENCE

3

DEVELOPMENTCHALLENGES

1

DESIGNRESEARCH

IDEA

My Role

Thursday, October 31, 13

What doesit take to be an explorer?

Thursday, October 31, 13

Thursday, October 31, 13

Sh** happens

Thursday, October 31, 13

Thursday, October 31, 13

Enjoy the Ride!

Thursday, October 31, 13

THE FUTURE ISN’T ABOUT MOBILE, IT’S ABOUT MOBILITY.

DAVID ARMANO, EDELMAN DIGITAL

Thursday, October 31, 13