Post on 15-Aug-2015
W E A R A B L E N E W S B E Y O N D T H E G A D G E T S
R O B E R T H E R N A N D E Z A S S O C I A T E P R O F E S S O R O F P R O F E S S I O N A L P R A C T I C E
U S C A N N E N B E R G S C H O O L F O R C O M M U N I C A T I O N A N D J O U R N A L I S M R . H E R N A N D E Z @ U S C . E D U | @ W E B J O U R N A L I S T | 3 2 3 . 7 6 1 . 9 0 5 4
P R O T O T Y P I N G T H E F U T U R E O F N E W S # G E N S U M M I T
W E A R A B L E N E W S B E Y O N D T H E G A D G E T S > W H Y N O W
R O B E R T H E R N A N D E Z A S S O C I A T E P R O F E S S O R O F P R O F E S S I O N A L P R A C T I C E
U S C A N N E N B E R G S C H O O L F O R C O M M U N I C A T I O N A N D J O U R N A L I S M R . H E R N A N D E Z @ U S C . E D U | @ W E B J O U R N A L I S T | 3 2 3 . 7 6 1 . 9 0 5 4
P R O T O T Y P I N G T H E F U T U R E O F N E W S # G E N S U M M I T
R O B E RT H E R N A N D E Z
U S C @ W E B J O U R N A L I S T
L O U I S J E B B
I M M E R S I V LY @ J E B B L
D AV I D S A N C H A
X A L O K @ D S A N C H A
M E E T T H E PA N E L I S T S # G E N S U M M I T
R O B E RT H E R N A N D E Z
U S C @ W E B J O U R N A L I S T
M E E T T H E PA N E L I S T S # G E N S U M M I T
Years it took to reach 50 million users
Radio
TV
Internet
iPod
iPhone apps
38 yrs
14 yrs
4 yrs
3 yrs
100M users in less than 9 months
downloads hit 1B in 9 months
E V O L U T I O N O F T E C H # G E N S U M M I T
ADOPTION RATE
Trend (n) • Time pieces moved from public spaces to our bodies • Smaller, cheaper, more functions, more intimate
Source: Mark Billinghurst (mark.billinghurst@canterbury.ac.nz), Director at HIT Lab NZ
EVOLUTION OF TECH
EVOLUTION OF TECH
Trend (n) • Computers moved from filling rooms to our pockets • Smaller, cheaper, more functions, more intimate
Source: Mark Billinghurst (mark.billinghurst@canterbury.ac.nz), Director at HIT Lab NZ
EVOLUTION OF TECH
Source: The 80s
91%of all Americans have their mobile device within reach 24 hours, 7 days a week •There are more mobile phones than there are
toothbrushes in the world. •A recent UN study found that more people have access to
mobile phones than a working toilet.
Source: David Green via Facebook | https://www.facebook.com/daggerjax
Source: David Green via Facebook | https://www.facebook.com/daggerjax
Source: David Green via Facebook | https://www.facebook.com/daggerjax
?Source: Mark Billinghurst (mark.billinghurst@canterbury.ac.nz), Director at HIT Lab NZ
GLASS JOURNALISM http://www.glassjournalism.io/
HOW CAN A STORY FIT HERE?
Source: Mark Billinghurst (mark.billinghurst@canterbury.ac.nz), Director at HIT Lab NZ
?
AR + JOURNALISM http://arjournalism.tumblr.com/
A U G M E N T E D R E A L I T Y ( A R ) I S A L I V E D I R E C T O R I N D I R E C T V I E W O F A P H Y S I C A L , R E A L - W O R L D E N V I R O N M E N T W H O S E E L E M E N T S A R E A U G M E N T E D ( O R S U P P L E M E N T E D ) B Y C O M P U T E R -G E N E R A T E D S E N S O R Y I N P U T S U C H A S S O U N D , V I D E O , G R A P H I C S O R G P S D A TA .
Source: http://arjournalism.tumblr.com/
Source: http://www.magicleap.com
VIRTUAL REALITY
V I RT U A L R E A L I T Y ( V R ) , S O M E T I M E S R E F E R R E D T O A S I M M E R S I V E M U LT I M E D I A , I S A C O M P U T E R -S I M U L A T E D E N V I R O N M E N T T H A T C A N S I M U L A T E P H Y S I C A L P R E S E N C E I N P L A C E S I N T H E R E A L W O R L D O R I M A G I N E D W O R L D S . V I R T U A L R E A L I T Y C A N R E C R E A T E S E N S O R Y E X P E R I E N C E S , W H I C H I N C L U D E V I R T U A L TA S T E , S I G H T, S M E L L , S O U N D , A N D T O U C H .
J S C H O O L D R O P O U T — >
VR + JOURNALISM http://vrjournalism.tumblr.com/
Source: http://www.desmoinesregister.com/longform/money/agriculture/2014/09/04/harvest-of-change-virtual-farm-day-3/15110421/
Source: http://www.desmoinesregister.com/longform/money/agriculture/2014/09/04/harvest-of-change-virtual-farm-day-3/15110421/
Source: http://www.hongkongunrest.com/ // http://deep-inc.com/ // http://mozvr.com/projects/infodive/
L O U I S J E B B
I M M E R S I V LY @ J E B B L
M E E T T H E PA N E L I S T S # G E N S U M M I T
News in VR. Why now?Louis Jebb CEO, immersiv.ly GEN Summit, 17 June 2015
38
T: @immersivly E: louis.jebb@immersivly.com
39
• News media companiesneed new customers
!• UK newspaper circulation
57% that of 2005 !• Many future leaders globally
have not acquired a news habit !
• VR to host all we now do onlaptop. Route to future leaders
The problem: commercial
40
•Generations ofexaggeration.
•News edited to “beat”rivals; to “do a good job”
•But without a care forreader, viewer or listener?
•Driven away by “Enemyat the Gates journalism”
The problem:editorial
41
•In a crowded media market place, people have lost faith in churnalism
•Audiences seek authenticity
The problem:attention deficit
42
•Gives a sense of presence:the viewer is ‘there’ !
•Gives interactive agency to viewers !
•Media less mediated: an extra level of choice for viewers !
•Makes the audience care !
•Gives fuller picture. Full story revealed at editing stage !
•Extra power for viewers; extra responsibility for editors
The answer: news in virtual reality
43
•Progress in hardware !
•Progress in software !
•Both are drivers for production efficiency !
•Combination of gaming consoles and mobile apps driving mass adoption 2015-16
Why now? Tech progress
44
•Both YouTube and Facebook supporting single-screen 360-degree video !
•Ideal promotional streams to specialised VR platforms (Littlstar etc) and VR stores (Google Cardboard on GooglePlay and Samsung store for Gear VR)
Why now? New platforms
45
•immersiv.ly, London-based start-up working on news in VR since April 2014. !•Launched three proof of concept spaces 2014-15 !
•Talking to potential partners for making channels of editorial content, in repeatable formats, in virtual reality
Why now? Proof of editorial concept
46
• 22 Jan 2015: Immersiv.ly launches Hong Kong Unrest, one of the first news documentaries in 360-degree video !
• The viewer “is” the news editor, at the heart of the action
Project 1 Hong Kong Unrest – first news documentary in 360-degree video
47
Project 1: Hong Kong Unrest 360-degree video Low-cost approach using crew of one and 6
48
Project 1: Hong Kong Unrest 360-degree video Hong Kong Unrest – Use of sound boom to raise
49
• 5 Feb 2015: Immersiv.ly launches Digital De Re Gallery both online and at De Re Gallery, Los Angeles
Project 2 Digital De Re Gallery: first interactive VR art opening
50
Project 2: Digital De Re Gallery Interactive space where user chooses route round content, and selects augmented reality content. The viewer becomes the active critic, or connoisseur, rather than a passive audience member.
51
• Scene from Twelfth Night
• Tech first: This was the world’s first green-screening of 360-degree video
• Launched at AR/VR meet-up in London May 2015
Project 3 Shakespeare in 360
52
• Shot in green-screened infinity studio in London !
• Stitched and green-screened into static 360 shot of garden !
• Surround audio using Unity plug-in !
• Viewer sits at heart of the action - in both audio and video
Project 3 Shakespeare in 360
53
• Short 360-degree video documentaries: Channels of repeatable 5-minute formats, providing ad or sponsor ‘unit’ in established content pillars
• VR news room: CG space with multiple access points where all formats can be dragged and dropped
• Distribution: promote single-screen on YouTube and Facebook; host full experience on publisher’s own app or on existing VR platforms/stores
What news concepts work, now, in VR?
54
•In 2015, sales of HMDs forecast at 2.7 million, rising to 14.9 million in 2016
Why now? What’s the market? Adoption of head-mounted displays (HMDs)
Through gaming consoles: 2016 Through mobile phones: Now!
•Oculus Rift retail Q1 2016
•HTC-Valve ‘Vive’, early 2016
•Sony Morpheus, early 2016
•Samsung Gear VR + Samsung S6
•Google Cardboard + any smartphone
•Zeiss VR One + iPhone/Samsung S5
55
Audience 1: Millennials, generation 1 and 2Future leaders, via gaming headsets
Audience 2: Intelligent analyticals. Early adopters. Leaders who seethe power of immersive journalism led by VR. Via mobile
Audience 3: The lost leaders. Led by Audience 2 intocaring for news again. Via mobile
Why now? VR makes news relevant to
56
• Tech is there
• Platforms are there
• Demand is there
• Concept has been proved !
• News in VR is a serious platform !
News in VR. Why now for publishers?
57
• News in VR gives people a different relationship to the content. At its heart.
• Viewers have an interactive say in how they look at content.
• Media less mediated: a choice in what you consume when.
• Interactivity makes people trust the space.
• It makes people care about other worlds.
• You are there with them. Not looking through a framing device.
News in VR. Why now for the world?
WEARABLES + JOURNALISM
W E A R A B L E T E C H N O L O G Y , O R W E A R A B L E S , A R E C L O T H I N G A N D A C C E S S O R I E S I N C O R P O R A T I N G C O M P U T E R A N D A D VA N C E D E L E C T R O N I C T E C H N O L O G I E S . T H E D E S I G N S O F T E N I N C O R P O R A T E P R A C T I C A L F U N C T I O N S A N D F E A T U R E S , B U T M A Y A L S O H A V E A P U R E LY C R I T I C A L O R A E S T H E T I C A G E N D A .
D AV I D S A N C H A
X A L O K @ D S A N C H A
M E E T T H E PA N E L I S T S # G E N S U M M I T
GEN SUMMIT | Barcelona, 17th June 2015 Wearable News Beyond the Gadgets
Why now?
NEWS COMES TO YOUR WRISTDavid Sancha | @dsancha
BarcelonaJune, 2015
Top 10 smartwatch manufactures by unit sales 2014
SamsungPebble
FitbitSony
MotorolaLG
GarminWithings
PolarAsus
0 300,000 600,000 900,000 1,200,000
Source: Smartwach Group Definition of smartwatch: Wrist-worn device with indication of time and wireless access to the Internet.
GLOBAL EDITORS NETWORK
WHY NOW?
Smartwatch Vs Smartband
BarcelonaJune, 2015
Android Wear Vs Apple Watch
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
WEAR
720,000 salesin June-Dec 2014
957,000 pre-sales in launch day (April 10th 2015)
Source: Canalys & Slice Intelligence
GLOBAL EDITORS NETWORK
WHY NOW?
The new player
BarcelonaJune, 2015
0 250,000 500,000 750,000 1,000,000
972,000 units
300,000 units
270,000 units iPhone(2007)
iPad(2010)
Watch(2015)
Pre-orders on launch day
A big hype?
GLOBAL EDITORS NETWORK
WHY NOW?
BarcelonaJune, 2015
0 25 50 75 100
1 days
28 days
74 daysiPhone(2007)
iPad(2010)
Watch(2015)
Days to arrive to 1 million sales
A big hype?
GLOBAL EDITORS NETWORK
WHY NOW?
BarcelonaJune, 2015
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
2014 2015 2016 2017 2018Source: Business Insider Intelligence
Smartwatch annual sales forecast
Marketevolution
GLOBAL EDITORS NETWORK
WHY NOW?
DESIGNING FORTINY SCREENS
BarcelonaJune, 2015 1 • The use of typography
• Multidevice layout • Common UI resources
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
1.DESIGNING FOR TINY SCREENS
THE USE OF TYPOGRAPHY
WEAR
1.1.
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
The New York Times
One ‘font’ to rule them all ’The New York Times’
spreads its NYT Cheltenham font to
different devices, including the news app
for Apple Watch. !
Custom fonts Although system fonts are recommended specifically for Smartwatch interface,
the use of one custom font is permitted.
1.DESIGNING FOR TINY SCREENS
THE USE OF TYPOGRAPHY
1.1.
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
The New York Times
1.DESIGNING FOR TINY SCREENS
THE USE OF TYPOGRAPHY
1.1.
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
The New York Times
1.DESIGNING FOR TINY SCREENS
THE USE OF TYPOGRAPHY
1.1.
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
Custom font ’The New York Times’ Apple
Watch app uses its iconic serif font on titles.
Use of images The same image used in the
desktop version works well in the Smartwatch.
System font San Francisco typography is
used with texts to improve legibility.
Custom font for magazines
Some sections use specificcustom fonts to reinforce
branding. The New
York Times
1.DESIGNING FOR TINY SCREENS
THE USE OF TYPOGRAPHY
1.1.
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
MULTIDEVICELAYOUT
1.2.
The Guardian
Guardian
1.DESIGNING FOR TINY SCREENS
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
The Guardian
MULTIDEVICELAYOUT
1.2.
1.DESIGNING FOR TINY SCREENS
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
The Guardian
MULTIDEVICELAYOUT
1.2.
1.DESIGNING FOR TINY SCREENS
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
COMMON UI RESOURCES
1.3.
Activity
Native UI principles The activity app uses color circles
to show your fitness track
1.DESIGNING FOR TINY SCREENS
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
Activity
COMMON UI RESOURCES
1.3.
1.DESIGNING FOR TINY SCREENS
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
Activity Bloomberg
COMMON UI RESOURCES
1.3.
1.DESIGNING FOR TINY SCREENS
GLOBAL EDITORS NETWORK
HOW TO BE INTERACTIVE
BarcelonaJune, 2015 2 The tap, the phone and the voice
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
New poll BUZZFEED
Buzzfeed
23:22BuzzFeed Get the notification Audio alert and tap your wrist
Activate the Smartwatch Look at your wrist
Get the results Automatic display on the screen
Select the notification Access to Buzzfeed app
Cast the vote Scroll and finger tap
Buzzfeed
2.INTERACTION
TAPPING2.1.
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
23:22CNN
CNN
23:22CNNMore on your phone Use handoff technologies to
expand the experience in multiple screens
CNN
USING THESMARTPHONE
2.INTERACTION
2.2.
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
2.
23:22CNN 23:22CNNMore on your phone Use handoff technologies to
expand the experience in multiple screens
CNN
USING THESMARTPHONE
2.INTERACTION
2.2.
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
THE PHONE
Deep link You can access the same
content directly on the smartphone.
2.
CNN
USING THESMARTPHONE
2.INTERACTION
2.2.
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
Deep link You can access the same
content directly on the smartphone.
2.
CNN
THE PHONE
USING THESMARTPHONE
2.INTERACTION
2.2.
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
Siri integration The smartwatch is a perfect
device to integrate voice recognition features… even
with news apps.
Hey Siri…
Apple News
what are the most important tech news today?
2.
Here you have your tech news, David.
VOICE RECOGNITION
2.3.
2.INTERACTION
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
Siri integration The smartwatch is a perfect
device to integrate voice recognition features… even
with news apps.
Apple News
2.
Apple News
VOICE RECOGNITION
2.3.
2.INTERACTION
GLOBAL EDITORS NETWORK
‘GLANCEJOURNALISM’
BarcelonaJune, 2015 3 Notification, from start to end
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015 Definition
Content created and distributed to be consumed as a small piece of information in smartwatch screens.
Characteristics • It should be clear. • It should be concise. • It should be personal.
How to be personal? • Tracking location. • Following user’s behaviour. • Saving preferences.
3.‘GLANCEJOURNALISM’
DEFINITION3.1.
GLOBAL EDITORS NETWORK
MAININSIGHTS
BarcelonaJune, 2015
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015
MAIN INSIGHTS 1. One font to rule them all.
Use your custom font to power your brand in small screens. System fonts guarantee legibility and an integrated user experience.
2. Don’t be afraid to be interactiveSimplifying the interface, jumping to the smartphone or using voice features are ways to overcome the screen limitations.
3. The new ‘glance journalism’Notifications are a new way to interact with the audience through direct and personalized messages.
GLOBAL EDITORS NETWORK
BarcelonaJune, 2015 1. Tiny screens require great designs
Use your content to build your brand in user’s wrist. Typography and color are keys to guarantee great legibility and a good user’s experience.
2. Don’t be afraid to be interactiveSimplifying the interface, jumping to the smartphone or using voice features are ways to overcome the screen limitations.
3. The new ‘glance journalism’Ultra brief news are a new way to interact with the audience through direct and personalized content.
MAIN INSIGHTS
GLOBAL EDITORS NETWORK
Thank you! Have a pleasant stay in
Barcelona.
THANKYOU!
GEN SUMMIT | Barcelona, 17th June 2015 Wearable News Beyond the Gadgets
David Sancha | @dsancha
DRONES + JOURNALISM
SENSORS + JOURNALISM
TWO RULES
RULE #1
IT’S NOT THE DEVICE...
…IT’S THE CONTENT*
*Optimized for the user and the device.
ROBERT HERNANDEZ
• Digital Journalism Prof. at USC Annenberg
• Director of Digital Curriculum
• @webjournalist
• Co-creator of #wjchat
• ONA Board member
• “Mad scientist” for journalism
• Has Glass, but is not a Glasshole b-)
DIGITAL JOURNALISMDIGITAL CULTURE
• State of the art building
• Converged Meda Center
• Annenberg Digital Lounge
• Forward-thinking curriculumCULTURE EATS STRATEGY EVERYDAY
RULE #2
IT IS NOT ABOUT THE TECHNOLOGY
IT IS ABOUT CULTURE
R O B E RT H E R N A N D E Z
U S C @ W E B J O U R N A L I S T
L O U I S J E B B
I M M E R S I V LY @ J E B B L
D AV I D S A N C H A
X A L O K @ D S A N C H A
Q U E S T I O N S ? P R E G U N TA S ? # G E N S U M M I T
!
¡GRACIAS!W E A R A B L E N E W S B E Y O N D T H E G A D G E T S # G E N S U M M I T
R O B E R T H E R N A N D E Z A S S O C I A T E P R O F E S S O R O F P R O F E S S I O N A L P R A C T I C E
U S C A N N E N B E R G S C H O O L F O R C O M M U N I C A T I O N A N D J O U R N A L I S M R . H E R N A N D E Z @ U S C . E D U | @ W E B J O U R N A L I S T | 3 2 3 . 7 6 1 . 9 0 5 4