Post on 30-May-2020
WE IMAGINE YOUR FUTUREWE ENSURE YOUR SUCCESS
Par tners
2018 – 2019
3
Figure as of end June 2018*Based on number of rooms as of end June 2018 (652,939 rooms in network) **Excluding France
HOTEL NETWORKPIPELINE
ROOM NETWORKPIPELINE
OVER
4,500HOTELS
OVER
650,000 ROOMS
960HOTELS
OVER
167,000 ROOMS
28%*
Europe**
1,275195
179,80025,900
2
AccorHotels is a global hotel operator & franchisor, as well as market leader in Europe, Latin America, Middle East & Africa and Asia Pacific.
We operate 2,375 hotels under direct management contract and an additional 2,155 hotels under franchise contract in more than 100 countries.
Our global presence provides owners with real benefits— Powerful brands and performing services— Proven processes and large economies of scale— Strong local operations expertise and support— Ongoing financial returns
33 %
FRANCHISE CONTRACT
32 %
FRANCHISE CONTRACT
42 %
ECONOMY 37 %
ECONOMY
67 %
MANAGEMENT CONTRACT
68 %
MANAGEMENT CONTRACT
35 %
MIDSCALE 35 %
MIDSCALE
23 %
LUXURY & PREMIUM
28 %
LUXURY & PREMIUM
250,000EMPLOYEES IN ACCORHOTELS ADDRESSES
Rooms Network Rooms Pipeline
We are globally competitive
AccorHotels Network AccorHotels Pipeline
22%*
France
1,60580
145,7006,800
13%*
Americas
425145
83,10021,000
7%*
Africa &Middle East
220125
47,70031,000
30%*
AsiaPacific
1,005415
196,60082,600
4 5
5
Novotel Brisbane South Bank, Australia Opened 2018 - 233 rooms
Raffles Europjeski Warsaw, Poland Opened 2018 - 106 rooms
We open one hotel every 33 hours
Fairmont Austin, United States Opened 2018 - 1,048 rooms
Mama Shelter Prague, Czech Republic Opened 2018 - 238 rooms
ibis Styles Ealing London, United Kingdom Opened 2018 - 120 rooms
6 7
AccorHotels offers the largest brand portfolio in the hotel industry comprised of internationally acclaimed luxury and premium brands as well as popular midscale and economy brands, in-demand lifestyle smart concepts and awe-inspiring resorts.
Alongside our celebrated hotel brands, AccorHotels also manages serviced residences catering to extended stay guests and branded private residences.
Raffles 12 hotels / 2,033 roomsBanyan Tree 25 hotels / 2,859 roomsDelano 2 hotels / 1,908 roomsFairmont 76 hotels / 30,013 roomsSLS 6 hotels / 3,445 roomsSO/ 6 hotels / 756 roomsSofitel 120 hotels / 30,446 roomsOriginals 9 hotels / 2,142 roomsRixos 22 hotels / 8,184 roomsMantis 28 hotels / 556 roomsMGallery 91 hotels / 9,430 rooms21C 8 hotels / 943 roomsArt Series 7 hotels / 1,640 roomsMondrian 5 hotels / 1,399 roomsPullman 123 hotels / 36,569 roomsSwissôtel 31 hotels / 13,432 roomsAngsana 14 hotels / 2,509 rooms25Hours 12 hotels / 1,828 roomsHyde 2 hotels / 1,233 roomsMövenpick 84 hotels / 21,204 roomsGrand Mercure 52 hotels / 11,972 roomsPeppers 28 hotels / 4,153 roomsThe Sebel 26 hotels / 1,665 roomsMantra 77 hotels / 15,247 roomsNovotel 506 hotels / 98,269 roomsMercure 793 hotels / 101,704 roomsMama Shelter 8 hotels / 1,036 roomsBreakfree 24 hotels / 3,477 roomsibis 1,152 hotels / 147,262 roomsibis Styles 432 hotels / 44,652 roomsibis budget 603 hotels / 60,183 roomsJo&Joe 1 hotel / 98 beds
Figure as of end June 2018
We offer the largest brand portfolio
COLLECTIONS LIFESTYLE RESORTS REGIONALCORE
LUXURY
PREMIUM
MIDSCALE
ECONOMY
8 9
Acquisition PULL & DRIVE DEMAND
Leading digital web sites & applications: 330 million yearly visits
High-impact paid search advertising: €60 million invested in SEA each year
Strong social media presence: 25 million fans
PUSH & CONVERT DEMANDGreat guest knowledge & big database
60 million individual customers
Smart predictive email campaigns 1 billion personalized emails sent each year
Distribution OPMITISE YOUR SALES
Powerful Central Reservation System Integrated platform with E-commerce, OTA’s, GDS / IDS, Call centres, TAGS and PMS 110 global distribution partnerships at best market conditions 66% global average contribution rate to hotel revenue
MAXIMISE YOUR REVENUEPerforming Revenue Management +5% global average in RevPar performance*
Worldwide sales power 700 sales representatives in 47 sales offices
Retention BRING GUESTS BACK
The loyalty advantage 160 million Le Club AccorHotels and Huazhu loyalty members
MANAGE YOUR REPUTATIONWinning E-reputation
82/100 Reputation Promoter Score global average
Customer Caring 5 care centres in 13 languages serviced by John Paul
The most international and fast growing loyalty program in the industry
Le Club AccorHotels boasts 50 million** members and an additional 110 million** are driven by our Huazhu Chinese Partner.
Le Club AccorHotels produces over 30% of hotels’ revenue and secures high contributive guests who stay longer and spend more at our properties.
1
2
3
We boost your hotel’s revenue and performance
Figures as of end 2017 - *For hotels using RM on-demand solutions - **Figures as of end June 2018
10
We ensure your hotel’s success & profitability
11
Management contract By choosing AccorHotels, you are joining forces with a global leading hotel operator running 2,375 hotels.
We sell and manage hotel’s day-to-day operations, from budgets and accounting to performance and personnel.
We implement decisions made with you.
We run effectively your hotel and boost your profits.
Franchise contract By joining us, you benefit from the strength of our global network of 2,155 locally run franchised hotels.
We stimulate your hotel’s sales, increase your average room rate and generate additional revenue.
Our local experts help you at every step, from integrating your hotel into your brand to marketing your franchise, year after year.
Your benefits
1 Gain strong brand awareness & brand premium
2 Entrust your hotel’s distribution to a global digital expert
3 Boost your sales, ensuring a significant pool of international guests
4 Generate additional revenue for your hotel
5 Control your costs, benefiting from the best market conditions
6 Maximize your profits
7 Join our partner loyalty program and benefit from top advantages
Pullman Melbourne Albert Park, Australia
12
FIND YOUR LOCAL DEVELOPER CONTACTaccorhotels.group/hoteldevelopmentS
epte
mb
er 2
018
– P
ho
tos
© A
cco
rHo
tels
ph
oto
lib
rary
– C
ove
r p
ho
to ©
Ad
itya
Ch
inch
ure
on
Un
spla
sh