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We can doFacebook marketingdifferently!…with click-through rates lower byupto96%

Areyou too one of those moreconservative people whoconsider Facebook tobe onlygood for sharing pictures ofcute animals?

Inthe following slides we hopetonotonly convince you otherwise butalsoshowyou that it can be used topromote ordinary or boring products…

Can Facebook advertising truly bring you alower click-through rate even when it comes to“boring”goods?

• Comparison of 3campaigns for ordinary goods andservices:

non-bankloans, salesof interior fireplaces andvacuum cleaners• Theseadcampaigns would runrepeatedly andover alongperiod.• Moreover,with minimal changes tothe graphics and/or textinthe ads.• Of all of the visitors of the above websites,30%of them arrived there viaFacebook.Theseusers generally browse the entire website andhave asocalled low bounce rate.

Campaign 1:non-bankloansClick-through rate differences:

Adwords for 110CZK*vs.

Facebook for 3,71CZK

*System estimated click-through rate from GoogleAdwords

Czechkeywords fornon-bankloans…

Campaign 2:kitchen vacuum cleaner

Click-through rate differences:Adwords for 8,88CZK*

vs.Facebook for 1,16CZK

*System estimated click-through rate from GoogleAdwords

Czechkeywords forvacuum cleaner…

Campaign 3:interior fireplacesClick-through rate differences:

Adwords for 3,89CZK*vs.

Facebook for 1,33CZK

*System estimated click-through rate from GoogleAdwords

Czechkeywords forinterior fireplaces…

Final comparison:Facebook adcampaigns have therefore been cheaper by:

1.)96,7% - 2.)87% - 3.)66%It would be safe to say that even if the estimation waswrong by more than 10%, a Facebook ad campaign is stillfar more attractive, despite having being compared tosystem estimated rates. This combined with lowermaintenance and optimalisation costs create an appealingopportunity.

…andwhatisthesummaryofourexperience?

• It’s the right targeting that is crucial,notfrequent change graphics…• If you know how totarget,you canuseFacebook advertising foranything…• You arelosing money if you aren’tusing the full potential ofFacebookPixelwhich allows you totargetproperly!

To protect our customers, wehaven’t stated any specificcompanies or ad campaign titles. Ifyou are, however, interested inmore information, please don’thesitate to get in touch with us,and we will gladly discuss makingan ad campaign for you and yourproducts.

www.int-cz.com

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