Walking es Caminar: Engaging Latinos in Pedestrian Advocacy

Presented by Genoveva Islas, MPHDirector, Cultiva La Salud

Cultiva La SaludOur mission is to engage, inform and inspire residents in the San Joaquin Valley who are low-income and live in disadvantaged places to become actively involved in promoting their personal health, the health of their families and broader community through the adoption of healthy lifestyles and through advocacy for policy, system and environmental changes that promote healthy eating and active living.

Background

• Latinos• Immigrants• Poverty• Economy• Infrastructure• Resources

Obesity Rates for Adults in Fresno County

• 2011-2012, 78.6% of Latino adultin in Fresno County are overweight or obese, more than 3 out of 4 and greater thatn the rate for White adults (64.9%).

-Source: California Health Interview Survey, UCLA Center for Health Policy Research

Equity

Transportation Equity

Shoes that Fit Systems that Work

Challenges

• Limited Power• Participation– Language– Meetings

• Data• Practical – solutions

that matter

• Education– Cultural & Linguistic

Appropriateness

• Experience

Greenfield Walking Grouphttps://www.youtube.com/watch?v=l9fRACrCIZs#action=share

Walk to School Day – Orange Cove

Powerful People: Building Leadership for Healthy Communities

• Residents self-identifying projects

• Supporting capacity building.

• Cycle of advocacy

Civic Engagement

• General Plan• Active Transportation

Plan• Bicycle and Pedestrian

Advisory Committee• School Wellness

Committee – Safe Routes to School

Thank You

GENOVEVA ISLAS, MPHGenoveva@CultivaLaSalud.orgwww.CultivaLaSalud.org

@CultivaLaSalud#VivaCultiva