Visuals 101: Using Photos and Videos To Tell Your Story

Post on 12-Jan-2015

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Darling Media Group shares their tips and tricks to telling your story visually.

Transcript of Visuals 101: Using Photos and Videos To Tell Your Story

Visuals 101Using Photos and Videos To Tell Your Story

Presented by Darling Media Group

How important are visuals?

Where to Share

Shoot This!

Basic Photography

Equipment• Digital Camera – Ex. Canon Powershot, Nikon

CoolPix (Starting at $200)• Digital SLR – Ex. Nikon D90, Canon T3i (Starting at

$800)• Spare Batteries • Photo editing software (Photoshop/Gimp/iPhoto)

Basic Photography Tips

• Designate staff/volunteer to shoot at your events• Mix candid and posed shots• Don’t be afraid to zoom• Crop• No red eye

Videography Tips

• Capture clear audio• Use light• Double check your interview shots • Don’t shoot into windows or the sun• Don’t zoom• Don’t pan

Videography

Equipment• Camera• External microphone• Tripod• Video light• Batteries• Video editing software (Ex. Adobe Premiere

$799/Final Cut Pro X $299)• SD Cards

SD Cards are not created equal

• VS

Smartphones are smart

Smartphone Apps

Photo• Photoshop Express• iPhoto

Video• Ustream• Avid• Filmicpro• iMovie

Tonya Jameson

tjameson@darlingmediagroup.com

Lashawnda Becoats

lashawnda@darlingmediagroup.com

888-662-1231