Post on 24-Mar-2022
VISUAL IDENTITY AND STYLE GUIDE
SIGNATURE
OffIcIAL NAME
GENERAL USE
•Youmayonlyusethisartworkforthispurposeagreedbetweenus •TheUniversityofTorontosignatureisourlegalandregisteredtrademark.Assuch, itshouldbeprotectedanditsuse,controlled.TheUofTsignaturemustalways appearexactlyasdesignedandmustneverbealteredinanyway •UofT’ssignatureconsistsoftwoelements–thecrestandthewordmark.Thesetwo elementsmayonlyappeartogetheraspartofthefullUniversityofTorontosignature –i.e.neitherthecrestnorthewordmarkmaybeusedonitsown •AnyUofTsignaturemayonlyappearinUofTblue(Pantone655orequivalent)or black.Itmayneverappearinanyothercolour.Whenreversedorknockedout,it mayonlyappearoutofUofTblueorblack,oratintof60%orhigherofthese •Thewidthofthecrestwithinthesignaturemustneverappearsmallerthan0.25”. Asthesignaturemaynotbealteredinanyway,thedimensionofthewordmarkwill falloutproportionatelyfromthat •Aminimummarginofclearspacemustbeleftaroundthesignature.Theclearspace mustbeequaltotheheightofthewords‘Universityof’
WEB
•Thesignatureshouldappeartopleftalignedonthewebpage •Theheightofthecrestmustbeaminimumof80pixels •Aminimummarginofclearspacemustbeleftaroundthesignature.Theclearspace mustbeequaltotheheightofthewords‘Universityof’
•Thesignatureshouldappearbottomleftalignedonprintmaterial •Thewidthofthecrestmustbeaminimumof0.25” •Aminimummarginofclearspacemustbeleftaroundthesignature.Theclearspace mustbeequaltotheheightofthewords‘Universityof’
Thenameoftheacademicunitis“The Ontario Institute for Studies in Education of the University of Toronto”inEnglishand “Institut d’études pédagogiques de l’Ontario de l’Université de Toronto”inFrenchuntilthenameischangedbytheUniversity.
VISUAL IDENTITY AND STYLE GUIDE
SIGNATURE
Established2008
Letterhead-Administration
BusinessCard-Administration
BusinessCard-Academic
Letterhead-Academic
STATIONERY
VISUAL IDENTITY AND STYLE GUIDE
Established2008
Letterhead-Administration
Letterhead-AcademicWithComplimentsCard-Administration WithComplimentsCard-Academic
STATIONERY
VISUAL IDENTITY AND STYLE GUIDE
VISUAL IDENTITY AND STYLE GUIDE
MESSAGING
2006–InstitutionalTaglineEstablished 2008–AdvertisingCampaign
2008–AboutOISEboilerplateasseeninMediaRelease2008–AboutOISEboilerplate
WritingandEditingStandards
— ISSUES THAT MATTER —
OISEisknownasaninternationalleaderintheresearch,teachingandstudyofissuesthatmatterineducation.
Thiscommunityofscholarshasthebreadth,thedepthandtheresourcestomakeahugedifferencetoaworldwhereeducationwillbeatthecentreofCanada’sabilitytocompeteeconomically,tocreatesocialcohesionandtoprovidetheopportunitiesstudentsneedtomakeadifference.
Forthepastcentury,ourinstitutionhastrulytransformededucationinOntariothroughtheteachingofteachers,research,graduatestudiesandthroughourleadershipineduca-tionalpolicyanditsimpactonpracticearoundtheworld.
Ourcommitmentistoensuretheextraordinarysynergybetweentheoryandpracticecon-tinuestogrow.
PHOTOGRAPHY
• Colour
• InStudio
• HiResolution
• WhiteBackground
• NoVisibleShadows
• EyesToCamera
• NoProps
VISUAL IDENTITY AND STYLE GUIDE
COLOURS
Designated Primary Colours – Institutional
Designated Primary Colours – Departmental
Department of Curriculum, Teaching and Learning
Department of Theory and Policy Studies
Department of Sociology and Equity Studies in Education
Department of Adult Education and Counselling Psychology
Department of Human Development and Applied Psychology
PMS 318 @ 55% PMS 655
PMS 321
PMS 323
PMS 377
PMS 378
PMS 7503
PMS 655
PMS 655
PMS 655
PMS 655
PMS 655
Continuing Education
OISE
PMS ORANGE 021 PMS 655
VISUAL IDENTITY AND STYLE GUIDE
Colour Application – Institutional Colour Application – Departmental
VISUAL IDENTITY AND STYLE GUIDE
COLOURS
FONTS & TYPOGRAPHY
Header Copy – Trade Gothic BOLD, Helvetica BOLD (Alternate)
Body Copy – Bembo, Garamond (Alternate), Times (Alternate)
TRADE GOTHICabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
AbCDEfGHIjklmnOpqRsTuvwxyz123456789
Bembo
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
aBCdEfgHIjklmNoPqRSTuVWxyz
123456789
Garamondabcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyzabcdefGhijklmnopqrstuvwxyz
123456789
Timesabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrsTuvwxyz123456789
HELVETICAabcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyzAbCdEfgHIjkLmnopqrsTuVwxyz
123456789
VISUAL IDENTITY AND STYLE GUIDE