REVOLTBREAKFASTCLUB

VIRTUALREALITY

01.WELCOME02.INTROTOVR/AR&INTERACTIVESCREEN03.CASES04.Q&A05.LIVEDEMO

00.AGENDA

01.

WELCOME

01.WELCOME

GUS MURRAY

MANAGING DIRECTOR, REVOLT

MADS TROELSGAARD

CEO, UNITY STUDIOS

01.WELCOME

STRATEGY + ANALYTICS

IDEAS THAT WORK

REVOLT

02.

VR/AR&INTERACTIVESCREENS

02.VR/AR&INTERACTIVESCREENS

WhatistheMatrix…?

02.VR/AR&INTERACTIVESCREENS

Luckily-we’renotquitethereyet

02.VR/AR&INTERACTIVESCREENS

VIRTUALREALITY

02.VR/AR&INTERACTIVESCREENS

2016–theyearofVirtualReality…again

02.VR/AR&INTERACTIVESCREENS

2016–theyearofVR

02.VR/AR&INTERACTIVESCREENS

Everyoneisonboard

02.VR/AR&INTERACTIVESCREENS

02.VR/AR&INTERACTIVESCREENS

VirtualRealityisontherise…

02.VR/AR&INTERACTIVESCREENS

VirtualReality

02.VR/AR&INTERACTIVESCREENS

VirtualReality

02.VR/AR&INTERACTIVESCREENS

VirtualReality

02.VR/AR&INTERACTIVESCREENS

VirtualReality

2011/2012 2013 2014 20162012/2013

TrivisioHMD

(“RigofDeath”)

VRCAVE

OculusDK1&

“PrototypeHD215”

DK2,SamsungGearVR&Cardboard

HTCVive,OculusRift&SonyVR

02.VR/AR&INTERACTIVESCREENS

Thegear

02.VR/AR&INTERACTIVESCREENS

VirtualReality

02.VR/AR&INTERACTIVESCREENS

VirtualReality

02.VR/AR&INTERACTIVESCREENS

VirtualRealitydigitizingtheworld

02.VR/AR&INTERACTIVESCREENS

VirtualReality–Digitizingtheworld

02.VR/AR&INTERACTIVESCREENS

AUGMENTEDREALITY

02.VR/AR&INTERACTIVESCREENS

AugmentedRealityaddsextradimensions

02.VR/AR&INTERACTIVESCREENS

AugmentedReality

02.VR/AR&INTERACTIVESCREENS

AugmentedReality

02.VR/AR&INTERACTIVESCREENS

AR&VR

02.VR/AR&INTERACTIVESCREENS

AugmentedReality&VirtualReality

02.VR/AR&INTERACTIVESCREENS

AugmentedReality&VirtualReality

02.VR/AR&INTERACTIVESCREENS

Thegear(AR)

02.VR/AR&INTERACTIVESCREENS

VirtualReality

02.VR/AR&INTERACTIVESCREENS

AugmentedReality

02.VR/AR&INTERACTIVESCREENS

AugmentedReality

02.VR/AR&INTERACTIVESCREENS

INTERACTIVESCREENS

02.VR/AR&INTERACTIVESCREENS

InteractiveScreens

02.VR/AR&INTERACTIVESCREENS

Experience&Feelings

02.VR/AR&INTERACTIVESCREENS

Let’screateabrighterfuturethantheMatrixpredicts

02.VR/AR&INTERACTIVESCREENS

Let’screateabrighterfuturethantheMatrixpredicts

Let’screateabrighterfuturethantheMatrixpredicts.

03.

CASES

03.CASES

MARKETINGMEETSTECHNOLGOY

03.CASES

Howtointegratevirtualrealityaspartofanoverallmarketingstrategy?

03.CASES

VRsolvesarealproblemforbrandsinaneraofattentiondeficit.

03. CASES

AWARENESS & ENGAGEMENT

IMMERSIVE

IMPACTFUL

MEMORABLE

NOVEL

03. CASES

Users wearing a headset are completely immersed in

the content meaning fewer distractions and more

attention on the message.

AWARENESS & ENGAGEMENT

IMMERSIVE

03. CASES

The intensity of a VR experience is greater than

traditional media generating strong emotions in its

users which are linked to real behaviour change.

AWARENESS & ENGAGEMENT

IMMERSIVE

IMPACTFUL

03. CASES

Our brains are built to remember events linked to locations, this means that

VR experiences have a longer trace in the

audience’s memory.

AWARENESS & ENGAGEMENT

IMMERSIVE

IMPACTFUL

MEMORABLE

03. CASES

With high media and public interest in VR early

adopters can benefit from favourable media exposure.

AWARENESS & ENGAGEMENT

IMMERSIVE

IMPACTFUL

MEMORABLE

NOVEL

03.CASES

DifferenttypesofVRContent.

03.CASES

COMPUTERGENERATED 360DEGREEVIDEO BLENDOF360+CG

03.CASES

Whataretheusecases?

LOCATION ACCESS TIME EDUCATION STORYTELLING

03.CASES

LOCATION

Thomas Cook’s Egyptian Experience.

Marriott’s Travel Brilliantly Experience.

Merrell #trailscape

03.CASES

ACCESS

Labster’s Virtual Science Lab

Patrón Tequila – Virtual Tour

SKODA – Car Configurator

eBay – Virtual Dept. Store

03.CASES

TIME

BBC Dinosaur Documentary

Volvo XC90 Car Launch

03.CASES

EDUCATION

Nat Geo – Step into the world of Nat Geo.

ATT Public Awareness

03.CASES

STORYTELLING

McDonalds Happy Goggles

Coca Cola VR Case

Samsung Bedtime Stories

03.CASES

“therecipe”

03.CASES

STRONGCREATIVE

CLEARMESSAGE

STORYTELLINGMEETSTECH

DISTRIBUTION

HIGHQUALITYVRHEADSET

MOBILEVR

2DVIDEO

PASSIVEOBSERVER

CONTROL

ACTIVEPARTICIPANT

03.OneMoreThing

APPS

GOOGLE CARDBOARD

VRSE

JAUNT VR

Anyquestions?

04.Q&A

Nowit’splaytime!

05.PLAYTIME

06.CONTACTDETAILS

REVOLT

Revoltagency

+45 2848 3111

hello@revolt.dk