V.I.P. proudly presents:Sugar & Babe

V.I.P. AG

Mühlenkamp 38, 22303 Hamburg

Tel. 040-440101, info@vip-ag.com

Sugar & Babe – Another live-style brand by Crown Creative Co.

Sugar&Babe is the new license concept that just arrived from Japan where it is already very successful.

The live-style brand concept is developed by Crown Creative Co., who launched also Rebecca Bonbon (by the original creator of “Hello Kitty”)

The idea of Sugar&Babe is based on 2 mysterious and sexy cats. Sugar, the white cat, is glamorous and sexy. Babe is a more mysterious and independent black cat.

Sugar&Babe are two sisters born in London who are involved into a career of rock and roll musicians !

The two cats represent the “Japanese Glam Rock trend” that has invaded already many countries abroad.

Claim: “Bring some Sugar&Babe in your life”

Sugar&Babe are successful in

many markets

Sugar&Babe attracts promising target groups

Young female adults with medium to high purchasing power

Desire to make a clear statement about the own personality: I am either a Sugar, or a Babe.

Use the trendy and glamorous design to look young

Young girls

Sugar&Babe mean friendship similar to young girls friends

The design exceeds the successful Hello Kitty design, which has already emotionalized young girls

Licensing in international markets and categories has started

Countries

Japan, France, Portugal, Russia & CIS

Categories

Fashion, accessories, stationery products, bags, mobile gadgets, banking, shoes

The Style Guide offers many options to develop designs for each target group based on individual needs

VIP exclusively offers license opportunities for Sugar&Babe

Markets: Germany, Austria and Switzerland

Categories: All suitable products including advertising and promotion

S&B licensed quality products in Portugal JM Inacio

S&B licensed quality productsBTS: School Pack in France

Tel Mobile : Virgin Mega,Cellcast Media

S&B licensed quality products in Japan: Apparel, shoes a.o.

S&B licensed quality fashion accessories in Japan

Start your next success with Sugar&Babe and V.I.P.

For further information please contact:

V.I.P. Entertainment & Merchandising AG

Mühlenkamp 38, 22303 Hamburg

Tel : +49 (0)40-440101, Fax 442323

eMail: info@vip-ag.com