Video Creation

By Siti Mariam BAB

Promotional VideosO Creates excitement about your

company’s products and services

O Compels your audience in the direction you want them to go

O Music, voice and movement and shows rather than tells what you can do for your customers

Homemade promo videos

O Sneakers

O Doritos

O Pepsi Max

Production FlowO Conception

O Story/ScreenplayO Characters

O Pre-ProductionO Storyboarding

Production FlowO Production

O Shooting the scenes

O Post-ProductionO Editing

ConceptionO Story and screenplay

O What story can you create from the idea?

O How can it be translated onto the screen?

O CharactersO Who are involved in the story?O What are their roles?

Pre-productionO Storyboarding

O Images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence

O Provides a visual layout of events as they are to be seen through the camera lens

ProductionO This is where the shooting of the

video happens

O All shots in the same location done on the same day or within the same week if possible, regardless of scene number

Post-productionO Cutting and stitching of scenes

together

O Effects and music is added

Storyboarding

PurposeO Visualise the storytelling by briefly

telling what happens in the shot

O Visualise the type of camera shots, angles and movements you want to use

Camera shotsO Extreme close-up shot (One part of the face)

O Creates intense moodO Close-up (One character’s face only)

O Shows the character’s emotionsO Mid shot (Waist up)

O Shows the face and interactionO Full shot (Complete view of character)

O Shows the relationship between charactersO Long shot (Contains a bit of the landscape)

O Gives the idea of the settingO Extreme long shot (Contains much of the

landscape)O Establishes the general setting

Extreme Close-up

Close-up

Mid Shot

Long Shot

Extreme Long Shot

Camera AnglesO High angle (looking down)

O Makes the subject look small and vulnerable

O Eye-level angle (equal footing)O Most commonly used angle

O Low angle (looking up)O Makes the subject look large and

powerful

High Angle

Eye-level Angle

Low Angle

Camera MovementsO Crane shot (whole scene moves

upwards)O Usually signifies the start or end of a scene

O Tracking shot (follows a character)O Usually used to explore a room

O Panning shot (whole scene moves but subject stays)O Usually used to establish a scene

O Zooming shot (zooms in/out of subject)O Gives the illusion of moving closer to or

further away from the action

Crane Shot

Tracking Shot

Panning Shot

Zooming Shot