Victory of the Commons

http://yoast.com/

Give, and it willbe given to you.

Luke 6:38

Tragedy of the Commons @yoast

Reversed Tragedy of the Commons @yoast

Hippie... @yoast

History

History @yoast

History @yoast

Oldest article @yoast

Blog posts @yoast

Business

Business

The result of all that giving:

until 2010 I made no money whatsoever on WordPress.

@yoast

I was mowing the pasture all day long. @yoast

Business @yoast

Business

The result of that:

I needed a job in which I did other things (which happened to be consulting on SEO)

@yoast

The Economics of Open Source

Adam Smith @yoast

Adam Smith

Adam Smith stated that:

In competition, individual ambition serves the common good.

@yoast

Adam Smith

Meaning:

if every individual does what is best for him, the situation will be

most optimal.

@yoast

Adam Smith

Following Adam Smith would mean:

do what’s best for my wallet,and thus, stop developing open source plugins.

@yoast

Tragedy of the Commons @yoast

John Nash @yoast

John Nash @yoast

John Nash @yoast

Nash Equilibrium

“Everyone has to do what’s best for him and the group.”

@yoast

Nash Equilibrium

Looking for a Nash Equilibrium:

two equally important goals:- growing the company- improving our “pastures”

@yoast

So: making money

Consultancy @yoast

Website Reviews @yoast

Premium Plugins @yoast

Aside: the importance of good branding @yoast

Reputation @yoast

Reputation

Your reputation is a direct result of your “giving”, but: it’s easy to lose.

@yoast

http://www.flickr.com/photos/49512451@N00/2814014339/

Too many sheep on the pasture... @yoast

Or too much mowing of the pasture @yoast

Balance @yoast

Conclusion

Conclusion

Just developing open source software and giving it away all the time?

NOT GOOD.

@yoast

Conclusion

Open Source development and making money should go hand in hand.

@yoast

Conclusion

Profits support you growing your company.

@yoast

Conclusion

Part of those profits should be reinvested in the pasture.

@yoast

Conclusion

If we all do that, we all benefit.

@yoast

Conclusion

And we all get an even bigger and greener field to play on.

@yoast

Conclusion

So I don’t need just me to succeed.I need you to succeed as well!

@yoast

Conclusion

So: if you have a good business model, that supports

the growth of open source.

That way, we can truly have:

@yoast

Victory of the Commons @yoast

Volg ons :)Volg ons :)Twitter: @yoastFacebook: http://www.facebook.com/yoastSite: http://yoast.com/

The End.