DR. VERGHESE KURIEN(THE MILKMAN OF INDIA)

MADE BY- SUDHANSHU GARG(12MEU086)

VARUN GULIA(12MEU089)

OBJECTIVE

The objective of this project is to identify the role of entrepreneurs in our society. We get to know about the life of the entrepreneurs and learn how to develop entrepreneurial qualities like decision making abilities and leadership qualities.

EARLY LIFE

Born on November 26, 1921 in Kozhikode, Kerala.

Graduated in Physics from Loyola College, Madras in 1940 and then did B.E. (Mech) from the College of Engineering from Madras University.

Went to USA on a government scholarship for his Master of Science in Metallurgical Engineering.

BIRTH OF AMUL

After returning from America he was continuing his two years bond at a government creamery in Anand, Gujrat.

During that time he closely observed the exploitation of local dairy farmers by larger dairies.

The same time Kaira District Co-operative Milk Producers' Union led by Tribhuvandas was fighting against the monopoly of private diaries.

On request of Tribhuvandas, he helped them to set up pasteurization machine and designed an explicit supply chain.

Dr. Kurien's vision and extraordinary intelligence built the dairy development cooperative model into one of the largest and most successful institutions in India, called, AMUL.

Under his leadership, a new process of making skim milk powder and condensed milk from buffalo milk instead of from cow milk was invented.

This was the reason that made Amul compete successfully and well against Nestle which only used cow milk to make them.

His model of co-operative societies and two level distribution system ensured stable and regular income to farmer.

Amul's cooperative model became a success and it was replicated throughout Gujarat.

Kurien then brought the different dairy unions under the banner of Gujarat Co-operative Milk Marketing Federation (GCMMF) in 1973.

OUTCOME

Empowerment of rural farmers by connecting them with the cooperative movement.

Freeing milk farmers from the exploitative clutches of middlemen.

OPERATION FLOOD

 Launched in 1970 A project of the National Dairy

Development Board (NDDB) under the leadership of Verghese kurien.

One of the world largest dairy development program.

Main aim was to make India a milk-sufficient nation.

OBJECTIVE

Increase Milk Production. Augment rural income. Reasonable price for customers. To stop exploitation of milk farmers.

IMPLEMENTATION

Op. Flood was implemented in 3 phases. Phase 1 Linked 18 premier milk sheds in India

with consumers in metropolitan cities. Phase 2 increased milkshed from 18 to 136.It

bought 4.26 million milk producer together and increased domestic milk powder production from 22k to 140k.

Phase 3 Expand and strengthen the infrastructure for

procurement and production Vet first-aid, health care & members education.

RESULT

Made India self-sufficient in milk. India became  the largest milk producer

in the world in ‘98. Made small dairy farmers independent of

middlemen. Income & living conditions of farmers

improved.

CSR ACTIVITIES

GCMMF formed the “Amul Relief Trust”(ART) under Dr. V. Kurien in 2001 with a donation of Rs.50 mn for reconstruction of the school buildings damaged in the 2001 earthquake in the Kutch area.The Trust reconstructed 6 schools damaged by the above earthquake at a cost of Rs.41.1 mn in Kutch area Four of these schools started re-functioning within 2 years.

THANK YOU

“utterly butterly delicious”