Post on 30-Nov-2014
description
VARILUX Intelligent Light Conservation Page 1
VARI
Pitch DeckJune 2014
Jack I. J’maevReadyTrace, Inc.
14277 Albers WayChino, CA 91710909-437-8390
jjmaev@readytrace.com
www.varilux4hps.com
VARILUX Intelligent Light Conservation Page 2
FULL POWERToo Much Light
60% POWERSafe Amount of Light
VARILUX Intelligent Light Conservation Page 3
Problem
• Street Lights – 35% to 50% of City Electricity Costs– Rising Electricity Costs
• Shrinking Municipal Budgets– No Other Economical Options– Willing to Spend Money to Save Money
• Environmental Concerns– Carbon Footprint Reduction– Light Pollution Concerns
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Plug & Play in 5 Minutes
Remove Photocell
Install variLux
Save Money
VARILUX Intelligent Light Conservation Page 5
RADIOTELEMETRY
0.2 ACCURACY CLASS METER
RADIO CONTROL
STEPLESS DIMMER
POWER FACTOR PRESERVATION
LUMEN MAINTENANCE
SOFT START
LIGHTNING PROTECTION
variLux Street Light Dimmer
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VARILUX Intelligent Light Conservation Page 7
Soft Pipeline From Sales E�orts
NATION STATE MUNICIPALITY QUANTITYUNITED STATES ARIZONA MESA 38,000 UNITED STATES ARIZONA BUCKEYE 7,000 UNITED STATES ARIZONA PHEONIX 120,000 UNITED STATES ARIZONA SCOTTSDALE 20,000 UNITED STATES CALIFORNIA SANTA FE SPRINGS 1,000 UNITED STATES CALIFORNIA NEWPORT BEACH 3,000
MEXICO JALISCO GUADALAJARA 60,000 MEXICO DURANGO DURANGO 60,000
MEXICO BAJA CALIFORNIA NORTE ENSENADA 40,000
MEXICO BAJA CALIFORNIA NORTE ROSARITO 6,000
MEXICO SINALOA CULIACAN 85,000 MEXICO SINALOA MAZATLAN 43,000 MEXICO SINALOA LOS MOCHIS 25,000
TOTAL 508,000
$60-80 Million Early Revenue Potential
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Marketing
• $50 Billion Potential Market– 460,000,000 Units Globally– 250,000,000 Units Protected Market
• Lobby Efforts– Public Utility Commissions– Utility Companies – City Government– Lighting Institutions
• YouTube Educational Videos– Dimming Technology– variLux v. LED Video– Metering Systems
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Patent Protected Market
Stat
e
Pop
ulat
ion
(Milli
ons)
% o
f Tot
al
Estim
ated
Nu
mbe
r of
Units
Prot
ecte
d M
arke
t
European Union 523 11% 52,300,000 52,300,000United States 312 7% 31,200,000 31,200,000Russia 150 3% 15,000,000India 1,240 27% 124,000,000 124,000,000China 1,350 29% 135,000,000Indonesia 242 5% 24,200,000Brazil 197 4% 19,700,000 19,700,000Japan 128 3% 12,800,000 12,800,000Mexico 112 2% 11,200,000 11,200,000South Africa 51 1% 5,100,000Ukraine 50 1% 5,000,000South Korea 50 1% 5,000,000Algeria 36 1% 3,600,000Canada 35 1% 3,500,000Moroco 32 1% 3,200,000Malaysia 29 1% 2,900,000Saudi Arabia 28 1% 2,800,000Australia 23 1% 2,300,000U.A.E. 8 0% 800,000
Totals 4,596 459,600,000 251,200,000
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ONE 4-TERMINAL DIMMERMODIFIED HPS FIXTURE
ONE VARILUX DIMMEREXISTING HPS FIXTURE
10 YEARS SERVICE $70
10 YEARS SERVICE$3
2 MAN CREW$200/HR PER CREW
90 MINUTES PER POLE$300
1 MAN CREW$100/HR PER CREW
5 MINUTES PER FIXTURE$10 TOTAL
PLC CONTROL INCLUDED$0
CONTROL SIGNALING
INSTALLATION
ACCESSORIES RADIO CONTROLINCLUDED IN PRICE
$720 TOTALDEPLOYED COST $179
40% ELECTRICITYSAVINGS 40%
DIMMABLE BALLAST, $150 EA.PLC MODULE, $75 EA.
$225
ONE VARILUX$165
EQUIPMENTPROCUREMENT
CELL PHONE HUB, $2000 EA1 HUB/16 LAMPS
$125
QTY. 2 CLUSTER ROOTSSERVICES 1,000 DIMMERS
$1CELL PHONE HUB
Competition – Conventional Dimmer
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TWO LED STREET LIGHT FIXTURES
ONE VARILUX DIMMEREXISTING HPS FIXTURE
1 NEW POLEPROCUREMENT: $500/POLEINSTALLATION: $500/POLE
$1000
SAME POLE$0
2 MAN CREW$200/HR PER CREW
30 MINUTES PER FIXTURE$200
1 MAN CREW$100/HR PER CREW
5 MINUTES PER FIXTURE$10 TOTAL
HIGH RELIABILITY PHOTO CELL$50
NEW POLE PROCUREMENT AND
INSTALLATION
INSTALLATION
ACCESSORIES RADIO CONTROL$4
$1,850 TOTALDEPLOYED COST $179
10% ELECTRICITYSAVINGS 40%
2 LED FIXTURES74 WATT FIXTURES, $300 EA.
$600
ONE VARILUX$165
EQUIPMENTPROCUREMENT
Competition – LED Streetlighting
+
– Active Damping In AC Buck Converter– Continuous Inductor Current In AC Buck
• New Applications:
• Street Light Dimmer
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Intellectual Property
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Plan
PRODUCT COST REDUCTIONS
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECJUL AUG SEP OCT NOV DEC
2014 2015
1,000 UNIT BUILD
ASIC DEVELOPMENT
LATIN AMERICA / EUROPEAN QUARTERLY SALES
10,00020,000
30,00040,000
PILOT DEPLOYMENT
US LOBBY EFFORTS
50%COGS
REDUCTION
US QUARTERLY SALES
5,00010,000
VEX LED SALES EFFORTS
10,000 10,000
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Pro Forma Chart
100,000
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
2014 2015 2016 2017 2018
EBIT G & A C O G S
IN$1
,000
's
TOTAL HEIGHTREPRESENTS
SALES
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100,000
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
2014 2015 2016 2017 2018
EBIT G & A C O G S
IN$1
,000
's
TOTAL HEIGHTREPRESENTS
SALES
UNDER CAPITALIZATION DELAY
Pro Forma Chart – Under Capitalization Delay
POST MONEY EQUITY PROFILE
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Series A Venture Round
• Total Round: $3,000,000– Marketing and Sales– First Production Build– Pilot Programs – Cost Reduction
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Exit Strategy
• $280 Million NPV in 5 Years• Displace 4-Terminal Dimming
– Europe is “Dimming Savvy”– Two “Nibbles” from Existing
Dimming Companies • LED Industry Vexation
– Displaces LED Roll-Outs– Target for “Buy and Bury”
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Conventional Dimming(European “E-Street” Concept)
INCOM
A
REGULATED POSITIVE RAIL
GROUND RAIL
A
B
DIGITAL SIGNALPROCESSOR
INPHS
B
AB
ACTIVEFEEDBACK
ACTODC
PO
WE
RFA
CTO
RC
OR
RE
CTI
ON
PR
E-R
EG
ULA
TOR
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variLux 3-Terminal Dimmer
SY
NC
HR
ON
OU
SF
RE
EW
HE
EL
D S DS
IFD
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Truth About LED TechnologyEXISTING HPS LIGHT FIXTURES
“EQUIVALENT” LED LIGHT FIXTURES
• ¼ of the Light of HPS Fixtures– LED is ½ as Effective in Creating Light– LED Claims ½ Power is “Equivalent” to HPS– ½ X ½ = ¼ !!!
• Impractical Retrofit Scenarios– Move Lamp Poles Closer to Use ½ Power LED – Retrofit with Equal Power LED
(Not “Equivalent Power”)
VARILUX Intelligent Light Conservation Page 21
LED - No Pay Back - Poor Life Expectancy