Post on 28-Dec-2015
Vanessa Pacheco
Brief History• SunTrust Banks, Inc., is an American
bank holding company. The largest subsidiary is SunTrust Bank.
• It had US$172.7 billion in assets as of September 30, 2009
• SunTrust operates approximately 1,700 bank branches across Southern states, including Alabama,Arkansas, Florida, Georgia, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia,West Virginia, and Washington, D.C.
Location
•Branch Bank: Standard bricks-and-mortar banks that provide branches and ATM services in multiple locations. While these banks do offer online banking services, they are generally not capable of offering the same high rates and low costs as an online only bank.
How does the bank/credit union use imaging/branding to appeal
to the consumer?
•Commercials
•taglines, "Live Solid. Bank Solid,"
•Advertisements
Late Fees
•$29.00 if your New Balance is less than $250.00
• $39.00 if your New Balance is $250.00 or more.
What types of services does this bank/credit union offer?
Live Solids Savings Account-Monthly Fee :
$4-Minimum
Balance: $100-APY: 0.05%
Advantage Money Market-Monthly Fee :
$15-Minimum
Balance: $100-APY: 0.05%
What types of services does this bank/credit union offer?
Everyday Checking
-Monthly Fee : $7
-Minimum Balance: $100
-APY: 0%
Solid Choice-Monthly Fee :
$14-Minimum
Balance: $100-APY: 0.04%
•The account that works best for me is the Student Checking the reason for this being that I do not have to pay a monthly fee or APY.
Rewards
Delta SkyMiles Check Card
•5,000 bonus miles after your first purchase
•One mile for every $1 dollar you spend
•No mileage earning cap
•Low $55 annual fee
•Acceptance at millions of locations worldwide
•Safety and security with zero liability, extended warranty, purchase assurance, satisfaction guarantee and price protection benefits
Credit CardsFeature
s
Signature with
Reward
Platinum Visawith
Reward
Platinum Visa
APR for purchases1
11.99%-18.99%2variable
13.99%-19.99%3variable
9.99%-16.99% 4variable
No Annual Fee
SunTrust Rewards
SunTrust Rewards
BonusBuys
Platinum Benefits
VIP Access and 24-Hour Visa
Signature®Concierge
Overdraft Protection
option
Platinum Visa
• APR is currently 9.99%-16.99%
• Optional overdraft protection for SunTrust checking
• Auto Rental Collision Damage Waiver
• Travel Accident Insurance
• Year-end Summary Statement