Value Prism Consulting January, 2019 -...

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COUNTRY,FINANCE,MACROECONOMY,

POLICYANDPOLITICS

The country ’ s exportsgrowthremainedalmostflatinDecember2018,recordinga marginal expansion of0.34% to € 24.38 billion,mainly on account of globaltrade tensions. Subduedexpor ts and dec l in ingimports have narrowed thetradedeficit toa ten-monthlow of € 11.42 billion inDecember2018asagainst€12.24 billion in the samemonththepreviousyear.The tariff war between theUS and China is benefittingIndia as its exports to theneighboring country haveincreasedbyabout32%to€7.38billionduring the June-November 2018 period.India is taking several stepsto promote shipments toChina.India’s jobless rate shot upto 45-year high during2017-2018.NSSOshowedanunemploymentrateat6.1%,the highest since 1972-73.Joblessnessstoodat7.8%inurban areas compared with5.3%inthecountryside.Thiswasthefirstcomprehensiveassessment o f Ind ia ’ semployment situation postDeMo.

CONSUMERMARKETS

Lifestyle–Fashion–PersonalCare•  LosAngeles-basedplussizelingeriebrandParfaithasenteredtheIndianlingeriemarketandislookingtotaptheplussizesegment

inthecountrywithitsexpansiverangeofsizes.Thecompanyplanstopartnerwithretailersande-commerceplatformsforgrowthinIndia.

•  AmericandenimbrandWrangler,incollaborationwithFlipkart,haslaunchedanexclusivesub-brandcalledWrangler20X.

•  GlobalsportswearbrandPumahaslaunchedPumaShuffle,astreetstyleweekendpopupspaceinBangalore.Theideaistocreateahubforsubculturalcommunitiesforyoungergenerationsandshowcasesomeofitslatestproducts.

•  CarltonLondon,thefashionfootwearandaccessorybrandhaslauncheditsfirststoreinMumbai(10thstoreinIndia)atPhoenixMarketcity,Kurlawhichisspreadacrossanareaof1,200sq.ft.

•  Nykaa, India’s largest beauty retailer,will launch in an exclusivemanner the international cult beauty brand, Flower Beauty, inIndia.ThemakeuplinewillbelaunchedinmidMarch’19.

•  FilaopenedastoreatSarathCityCapitalMallinHyderabad.Thestandalonefranchisestoreisthebrand’sfirstinthecity.ThestoreopeningispartofFila’splantoexpandfivefoldinIndiainthecomingfiveyears.

•  EthnicapparelandfurnishingsretailerFabindiaislookingtoopenaround40franchisebasedexperiencecentresacrossthecountrytodrivethenextphaseofgrowthforthecompany.

•  Reliance Jewels has launched its flagship showroom in Rourkela, Odisha. Renowned Bollywood actress Jhilik Bhattacharjeeinauguratedtheshowroom.

•  Lenskart’seyewearbrandJohnJacobswillexpanditsretailpresenceinthecountrywiththeadditionof50newstoresoverthenexttwoyears.

•  TextileconglomerateArvindLtdisintalkswithDutchcompanyDyeCootointroduceCO2-dyeinginitsmanufacturingplantinIndia.Thiseliminatestheneedofwaterandchemicaldyes.

•  RaymondwillenterforthefirsttimeintotheB2Be-commercespacetoconnectretailers&dealersintheclothingandtextilesectoracrossIndia.Raymondhadalreadyenrolled2500retailersacrossIndiaandhasbeenrunningpilottestsformorethanfourmonths,includingAhmedabadandSurat,whichareoneofthelargestcloth/textiletraders’hubs.

•  ArvindFashions,thebrandedapparelandaccessoriesbusinessofArvindLimited,islookingtoexpandthestorecountforitslargeformatvaluefashionretailbrand‘Unlimited’byadding35stores/year.Unlimitedwillofferamajorityofitsproductsbelow€12.5.

•  BandhanJewels,ownedbyStyleQuotientJewelleryPrivateLimitedislookingtoexpanditsretailpresenceinIndiaandplanstoadd50storesinthenextfiveyears.

•  IndianfashionbrandMufti is lookingtoexpanditsbrickandmortarstorecountinthecountryandwillopen40storesthisyear.MuftiwillalsobelaunchingitsathleisurerangethisyearbyApril.

•  TheBodyShopconsidersIndiaasonethefastestgrowingmarketsandisalreadyamongthetopmarketsforthecompanyintermsofsales.TheBodyShopis lookingtostrengthenitspresenceinIndiawiththeadditionofnewstoresandexpansionofitsofflinenetwork.

•  LuxuryjewellerybrandZoyafromtheHouseofTatahasstrengtheneditsretailpresenceinthenationalcapitalwiththeopeningofitsnewstoreinNewDelhiwhichisspreadoveranareaofover4,600squarefeet.

•  MaxFashionisplanningtoclosethecurrentfiscalwith250storesandplanstoaddanother50morebrickandmortarstoresin20newcitiesinthenextthreemonths.

•  IndianlingeriebrandCandyskinhasenteredthefinancialcapitalofIndiawiththeopeningofitsbrickandmortarstoreinthecityofMumbai.Thebrandispresentin30brickandmortarstoresacrossthecountry.

•  In2018,IndianformalwearbrandBlackberrysadded50newdoors,takingitstotalcountto260EBOsandover700MBOs.

VPCSectorsThemonththatwas…

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January, 2019 - Newsletter

IndiaFashionForumVenue:RenaissanceMumbaiConventionCentreHotel,Mumbai.Date:27–28Mar.2019MakeupWeekIndiaVenue:TheSt.RegisMumbai,Mumbai.Date:25–26Mar2019BridalAsiaVenue:TheAshokHotel,NewDelhi.Date:2–3Mar2019

CONSUMERMARKETS

OnlineRetail

•  RelianceRetailandRelianceJioInfocommwilljointlylaunchanewe-commerceplatforminthecountry.MukeshAmbaniintendstotake on the world’s largest retailers like Amazon and Flipkart by combining his Jio telecom service,mobile devices and a vastphysicalretailnetwork.

•  OnFebruary1stthenewFDInormsfore-commercekickedin.ThemovehascauseddisruptionsatbothFlipkartandAmazonastheybothtookthousandsofproductsoffoftheirwebsiteinordertoobligetothenewnormswhichrestrictthemfromsellingproductsofsuppliersinwhichtheyholdanequityinterest.

Food&Grocery-HoReCa

•  AzureHospitalityhasopenedthe10thoutletofitscasualdining“DhabaEst1986”inDelhi.

•  Barista inanadvancedstageoftalkswithSwiggyandonemoreplayertosell its fooditemsthroughthefooddeliveryplatformswhichwouldbecookedatitsfacilityanddistributedbytheonlineaggregators.

•  Kraft –Heinz has inked a distribution partnershipwith the Indian subsidiary of diversified Japanese foodmaker anddistributorNissinFoodProducts.Nissinbragsadistributionnetworkof250,000storesinthecountry.

•  UKbasedToyRoomhasopenedits1st locationinthecountryinAerocity,NewDelhi.ToyRoomisthefirstinternationalnightlifebrandtoentertheIndianmarket.

•  Starbucksistakingbeverageinnovationtonewheightswiththesimultaneouslaunchof134new,craftedbeverages.TilltheendofFebruary,allStarbucksstoresacrossIndiawillserveaspeciallycuratedbeverage.

•  ImpresarioEntertainmentandHospitalityPvt Ltdhave comeupwith the22ndoutletofhis restro-bar Social. Thenewoutlet islocatedatAmbienceMallinVasantKunj.

•  Karan Tanna-led Yellow Tie Hospitality has acquired casual dining brand Bombay Blues from Blue Foods owned by EverstoneCapital.ThebrandsoperatedbythecompanyincludeSpaghettiKitchen,CopperChimney,GelatoItaliano,TheCoffeeBean&TeaLeaf,BombayBlues,NoodleBrandspoon.

•  India’slargestalco-beveragechainBeerCafèhasopenedits40thoutletinDelhi’sAerocity.

•  LeadingF&BmanagementcompanyYellowTieHospitalityhasacquiredcasualdiningbrandBombayBluesfromEverstoneCapitalownedBlueFoods.

•  ImpresarioEntertainment&Hospitalityhasopened its22nd“Social”outlet in thecapitalDelhi.Social isa restro-bar formatwithlargeopenspacesofferingminimalisticyetimpressivefitoutsandanenvironmentthatfosterscreativity,cultureandchange.

•  TheIndianburgerchainBurgerSinghhasannouncedthatitplanstoinvestintheconceptofdrivethrus,bylaunching10drivethruoutletswithinthenextthreeyears.Overall,thecompanyaimstoopen100outletsinthecountryby2022.

•  Barcelos India, planning to open 10-12 more outlets of Barcelos and a new brand Rassasy By Barcelos serving American andEuropeancuisines.

•  QuickservicerestaurantstartupBurgerSinghisplanningtotrebleitsheadcounttomorethan600in2019.Thisispartofaplantoincreasethenumberofoutletsto46from26.

•  FutureGroupisnowplanningtodeliverfooddirectlytoconsumersthatarepreparedatthecompany’sfacilities.FutureGroupwillsoonstart“cloudkitchens”tosupplyhotmealstoconsumersinthecomingmonth.

•  FutureSupplyChainSolutionswillinvest€125Mn.tocreateIndiaFoodGrid,anetworkof38integratedfooddistributioncentres,thatwillprovidepan-Indiareach.

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January, 2019 - Newsletter