UX Myth Busting Cafe

www.ionutmaxim.com © Ionut Albert Maxim @ CodeCamp | April 23rd 2016

UX Mythbustin’ Cafe

Who’s this guy?!

Ionut Maxim a.k.a. Maxu'

Building web toys since 2002.

Building professional web tools since 2006.

Asking “WHY?” since 2012.

Building web experiences since 2013.

Freelance UX Architect since 2014

Making you yawn LIVE at CodeCamp in 2016.

Who are YOU?

UX is UI

•The SLASH factor

•They both start with USER

•All UX/UI designers obviously do the

same thing/

UX is a step in the process

You need the UXD only in the

beginning, once it’s all set

you’re good to go

Bring it in, squeeze it, make it sexy, say bye-bye

Neah dude, you need the UXD

at the end to make sure it’s all

Oh, poor fools, but you need it

only in the middle, when you’re

cooking the core functionality

UX is the process

UX is limited to your website or app

Website

UX covers all the brand touchpoints

UX is just about usability

UX is about usability

UX is about offering value

FunctionalityUser Interface

UsabilityTypography

Visual DesignContent Strategy

Information ArchitectureInteraction Design

UX is just about the (damn!) user

UX is all about the user

UX is about the context

UserNeeds

BusinessGoals

TechnicalConstraints

UX is expensive

UX is flexible

UX design is easy, everybody can do it

UX design is done by only one person

The User Experience team of one A research and survival guide

Leah Buley

UX design is done by the whole organization

UX design is a single discipline

UX design is delicate mix of fields

UX is optional

“The biggest misconception is that companies have a choice

to invest in their user’s experience. To survive, they don’t.”

Joshua Porter

UX design is survival

Like it or not, user experience happens.

Are you willing to bet the future of your idea or the

one of your whole company on dismissing UXD from

the development mix?

1. UI design

2. A step in the process

3. All about your website or app

4. Just about usability

5. Just about the user

6. Expensive

7. Easy

8. The role of a single person

9. A single discipline

10. An option

It is the system that binds all together

It is the process

It is about your whole company

It is about value

It is about context

It is flexible

It is not hard if you’re passionate

It is a culture for your company

It is a delicate mix of fields

It is the means for survival

UX design is NOT

Questions?

Thank you!

http://ionutmaxim.com

UX Myth Busting Cafe

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