Post on 09-Jan-2017
Jared Spool, 1997 - 2007
http://www.uie.com/articles/market_maturity/
Stage Users Want
UX Focus
Developers Focus on
1 Technology a.k.a. “Raw Iron”
The basic capability
Ge7ng the technology working = The product works
Technical issues and delivery
2
Features (a.k.a. “Checklist Ba@les”)
The best set of features
Ge7ng the right features
Adding features and fixing bugs
3
Experience (a.k.a “ProducGvity Wars”)
To get their work done be@er and faster
Ge7ng the right experience = Easy to learn, fast, powerful
Performance support, reducing technical support costs
4
Integra:on Transparency
Lowest cost
IntegraGon into bigger experiences = The product is invisible
Reducing costs or seeking new markets
Jonathon Earthy, 1998
http://www.idemployee.id.tue.nl/g.w.m.rauterberg/lecturenotes/usability-maturity-model%5B1%5D.pdf
Eric Schaefer, HFI, 2004
Schaffer, E. (2004), The Institutionalization of Usability: A step-by-step guide. Addison Wesley: New York.
Jacob Nielsen, 2006 UX Maturity Stage Featuring Time to next
stage
1: HosGlity Developers simply don't want to hear about users or their needs
Up to decades
2: Developer-‐Centered
Design team relies on its own intui@on 2-‐3 years
3: Skunkworks
Guerilla user research or external usability experts
2-‐3 years
4: Dedicated Budget Usability is planned for 2-‐3 years
5: Managed
Someone to think about usability across the organiza@on
6-‐7 years
6: SystemaGc Process Tracking user experience quality 6-‐7 years
7: Integrated User-‐Centered Design
Employing usability data to determine what company should build
~ 20 years
8: User-‐Driven CorporaGon
Usability affects corporate strategy and acGviGes beyond interface design
~40 years to get from start
http://www.nngroup.com/articles/usability-maturity-stages-1-4/ http://www.nngroup.com/articles/usability-maturity-stages-5-8/
Stage 7: User-‐Driven CorporaGon -‐ 40 years
Stage 6: Integrated UCD -‐ 20 years
Stage 5: SystemaGc Process -‐ 13 years
Stage 4: Managed -‐ 7 years
Stage 3: Dedicated Budget -‐ 4 years
St age 2: Skunkworks-‐ 2 years
Stage 1: Developer-‐Centered
Gena Drahun, 2015 based on Jacob Nielsen, 2006
Average time to reach UX Maturity, years
Gena Drahun, 2015 based on Jacob Nielsen, 2006
https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
Bruce Temkin, 2008
http://experiencematters.wordpress.com/2008/09/18/the-customer-experience-journey/
Sabine Juninger, 2009
Junginger, S. Design in the organization: Parts and wholes. Design Research Journal, 2, 9 (2009), Swedish Design Council (SVID), 23-29. http://www.dubberly.com/articles/stevejobs.html
Johan Berndtsson, 2014
http://www.inuse.se/blogg/ux-mognaden-i-sverige-2014-och-hur-du-tar-dig-till-nasta-niva-inuseful/
251 people surveyed in March, 2014 by #UXSWE in Sweden
Gena Drahun, 2015 assumptions based on Johan Berndtsson, 2014, adjusted for Stage 1
https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
Stage 1: Unrecognized 40%
Stage 2: Interested 25%
Stage 3: Invested 17%
Stage 4: Commi@ed 7%
Stage 5: Engaged 6%
Stage 6: Embedded 5%
Tomer Sharon, 2012
http://www.uxmatters.com/mt/archives/2012/02/dealing-with-difficult-people-teams-and-organizations-a-ux-research-maturity-model.php
Normal Models, 2012
http://www.normalmodes.com/blog/wp-content/uploads/2012/07/normalmodes-ux-maturity-model.pdf
Yury Vetrov, 2013
http://www.uxmatters.com/mt/archives/2013/12/applied-ux-strategy-part-1-maturity-models.php
Dave Landis, 2013
http://files.meetup.com/4036242/Dave Landis Presentation on Lean UX Design and Agile.pdf
Forrester Research, 2014
http://blogs.forrester.com/sam_stern/14-04-17-5_steps_to_create_and_sustain_customer_centric_culture
Juan Manuel Carraro, 2014
https://uxmag.com/articles/how-mature-is-your-organization-when-it-comes-to-ux
Level 1
Level 2
Level 3
Level 4
Level 5
Level 1
L evel 2
Level 3
Level 4
Level 5
Gena Drahun, 2015
The Wicked Truth about
It is not linear, like this. It is exponenGal, like this.
UX Maturity…
Gena Drahun, 2015
https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
Susanne van Mulken, 2015
http://www.slideshare.net/UXSTRAT/ux-strat-europe-susanne-van-mulken-lifting-off-from-the-ux-plateau
Janise Fraser & Scott Plewes, 2015
http://www.macadamian.com/2015/08/20/indicators-of-user-experience-maturity/