UX Axioms & Other Observations

Erik Dahl“UX AXIOMS AND OTHER OBSERVATIONS”

IxDA Grand Rapids | Hosted by Mutually Human

@eadahl@goinvo#UXaxioms

About MeErik Dahl of Involution Studios, Columbus

@eadahl@goinvo#UXaxioms

About this Talk:“UX AXIOMS AND OTHER OBSERVATIONS”

AXIOM No.01

IT’S ALL ABOUT PEOPLE;

IT’S NOT ABOUT THE OBJECT

“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS

DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI

OFFICIAL PRESENTATION:

"Our goal as designers of this thing, should not be to have this object be an end in itself. Happiness isn't going to come from engaging in this new piece of software. If by using this product, or owning this product, or coming into contact with this product, you see it as a window through which you engage more meaningfully with life then I think we've done the right thing. But you notice where that puts the emphasis, the emphasis is not on the product. The product becomes like a hole that you look through. It's a very zen kind of notion. It is in it's transparency that it fulfills its function."

-Joe Ballay

HAVE HUMILITY;BE HUMANE;

AND DESIGN FROM A PLACE OF EMPATY;

AXIOM No.02

UX IS NOT JUST ABOUT GIVING PEOPLE WHATTHEY WANT

AXIOM No.03

YOU CAN’T TRUST WHAT PEOPLE SAY; YOU NEED TO VALIDATE THROUGH

OBSERVATION.

AXIOM No.04

REDUCE THE BARRIER BETWEEN PEOPLE AND DATA, AND BETWEEN

PEOPLE AND INFORMATION

AXIOM No.05

PAY ATTENTION TO ALL THREE VECTORS OF

SPACE, WEIGHT, & TIME.

AXIOM No.06

DESIGN DOESN’T START OR END WITH THE PIXEL

AXIOM No.07

UX DESIGN IS AN ENGAGEMENT IN

SYSTEMS THINKING

AXIOM No.08

EVERYTHING IS DESIGNED AND

EVERYTHING IS A DESIGN CHALLENGE

AXIOM No.09

GIVE IT A NAME & IMBUE IT WITH

MAGICAL POWERS

AXIOM No.10

STORIES ARE THE WAY WE UNDERSTAND OURSELVES AND

THE WORLD

AXIOM No.11

DEVELOP YOUR COMMUNITY; YOU ARE

NOTHING WITHOUT YOUR COMMUNITY

AXIOM No.12

KNOW YOUR MATERIALITY:

PEOPLE, TECHNOLOGY, BUSINESS, AESTHETICS

AXIOM No.13

MAKE NON-ARBITRARY

DESING DECISIONS

AXIOM No.14

UNDERSTAND CULTURE AND

CONTEXT

AXIOM No.15

CREATE AND CLOSE FEEDBACK LOOPS

AXIOM No.16

GET COMFORTABLE WITH AMBIGUITY;

UX DESIGN IS FULL OF IT

AXIOM No.17

EXPLORE AND UNDERSTAND YOUR

EMOTIONS AND THOSE YOU ARE DESIGNING FOR

AXIOM No.18

MAKE STUFF; AND THEN KILL IT

AXIOM No.19

DEFINE A PRODUCT VISION AND

THEN USE IT TO DRIVE DECISIONS

AXIOM No.20

STAY LEAN AND FLEXIBLE; SOLVE THE PROBLEM IN FRONT OF YOU NOT THE

ONE BEHIND YOU

AXIOM No.21

DRIVE TO THE WHY; DON’T STOP AT THE SYMPTOM

AXIOM No.22

PAY ATTENTION TO LIFECYCLES AND NOT JUST

KEY MOMENTS

AXIOM No.23

TAME COMPLEXITY DON’T ABOLISH IT

AXIOM No.24

WHAT IF YOU THOUGHT OF THE PERSON USING YOUR PRODUCT AS A

COLLABORATOR

AXIOM No.25

THE THREE-LEGGED STOOL OF DESIGN:

PREPARATION, EXECUTION & REFLECTION

AXIOM No.26

GET STARTED NOW; DO SOMETHING

AXIOM No.27

EXPOSE AND CHALLENGE ASSUMPTIONS—YOUR OWN

AND OTHERS; CREATE HYPOTHESES TO TEST

ASSUMPTIONS

AXIOM No.28

BE CURIOUS AND CONSTANTLY EXPOSE

YOURSELF TO THE WORLD

AXIOM No.29

BE WILLING TO EXPERIMENT AND FAIL; BUT LEARN FROM YOUR

MISTAKES

AXIOM No.30

CREATE “YES AND” OPPORTUNITIES; DON’T

ALWAYS ASSUME “EITHER OR”

AXIOM No.31

STRIVE FOR “NOTHING LEFT TO TAKE AWAY”;

RUTHLESSLY EDIT

AXIOM No.32

SEEK OUT AND EXPLOIT PATTERNS

AXIOM No.33

THEORY ALLOWS YOU TO ABSTRACT, GENERALIZE, AND

APPLY PATTERNS TO NEW AND NOVEL SITUATIONS

AXIOM No.34

REFRAME CONSTRAINTS AS FORCING FUNCTIONS AND

FIND FREEDOM IN THE STRUCTURE

AXIOM No.35

THE DESIGNER AS FACILITATOR—FIGURE OUT HOW TO CREATE “SPACE” AND STRIVE FOR THE ASYMPTOTE OF

SHARED UNDERSTANDING

AXIOM No.36

SET AND MANAGE EXPECTATIONS. THIS APPLIES TO ANY INTERACTION WITH

OTHER PEOPLE OR PRODUCTS

AXIOM No.37

HOLD AND EXPLORE THE BIG PICTURE AND THE DETAILS AT THE SAME TIME

AXIOM No.38

UNDERSTAND HOW PEOPLE CREATE MEANING AND

DESIGN ARTIFACTS THAT WILL RESONATE AND GENERATE

MEANING

AXIOM No.39

DESIGN FROM CURRENT AND FOR IDEAL EXPERIENCES; EITHER ONE ALONE ISN’T

ENOUGH

AXIOM No.40

DELIVERABLE DON’T MATTER AS MUCH

AS OUTCOMES

AXIOM No.41

CREATE MODELS NOT JUST

NARRATIVES

AXIOM No.42

CREATE MODELS NOT JUST

NARRATIVES

AXIOM No.43

ALLOW FOR REFLECTION TIME

AXIOM No.44

FIND “BRIGHT SPOTS” AND UNDERSTAND WHY THEY

WORK AND HOW THEY CAN BE APPLIED

AXIOM No.45

RECOGNIZE WHEN YOU ARE HAVING A UI

CONVERSATION AND WHEN IT SHIFTS TO A BUSINESS

CONVERSATION

AXIOM No.46

EXTERNALIZE YOUR WORK FOR YOUR OWN COGNITIVE PROCESS AND TO PROMOTE

COLLABORATION.

AXIOM No.47

TRUST IS FOUNDATIONAL TO INTERACTIONS; TAKE

RESPONSIBILITY, FOSTER TRUST AND RESPECT THE GIFT

AXIOM No.48

DEFINE THE PROBLEM AND BUILD THE RIGHT THING;

MAKE IT USEFUL AND MAKE THE WORLD A BETTER PLACE

AXIOM No.49

ULTIMATELY, UX DESIGN IS AN ORIENTATION TOWARD REALITY AS OPPOSED TO A SET OF TOOLS, A PROCESS,

OR ...

AXIOM No.50

THANKS

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