Post on 23-Jan-2017
Introduction:
Where do I work?
Campaign Monitor, email marketing software
What is my role?
Head of Organic/Paid Demand Generation
What does that mean?
I’m in charge of delivering sign-ups and customers through two
channels - paid and organic.
Who do I work with?
Various marketing professionals - content marketing, social
media marketing, paid marketing, data analysts, customer
marketing, product marketing managers, etc.
Marketing Platforms
Yikes.
How do we get our message out?
+ So many more!
Why I work for an email marketing software company?
Email not sexy?
Email generates the highest ROI of any platform.
How to use email marketing?
Newsletters
Offers and Promotions
Announcements
Events
Surveys
Automation
Transactional
La Mer - Newsletter
1. How do you get a list?
a. Current customers/sign-ups
b. Social channels
c. Website signup forms
d. Downloadable content
e. etc.
2. What do you send to the list?
a. Create content that connects with your brand
b. Create content that is helpful for your prospects
or customers
c. Content is about them, not you!
More Newsletter Examples
Buzzfeed - Drip Campaigns/Automation
Drip Campaigns/Automation
Depending on the information you collect
from your sign-ups/customers/prospects:
Onboarding/intro emails
Reminders
Birthday greetings
Blog/content updates
Transactional Email
Transactional emails can be some of the most
powerful emails you send.
Transactional emails are based off an action already
taken on your site/in your product.
Engage users immediately after an action to get the
best results.
Transactional Email - More Examples
Email Testing - Always be testing.
Subject lines
CTA
Content
Format
Images
etc.
Recap
Everyone should be using email marketing.
Email marketing delivers the highest ROI of any marketing channel.
Tons of different ways to use email marketing.
The more segmented and granular you get with email marketing, the higher the
return.
Always test!
Contact Info
samantha@campaignmonitor.com
@dgsalamander
Campaignmonitor.com/email-marketing/