2011-12 RPIC Training Meeting

PR Resources and Social Media

Jane LawickiPublic Relations Division

Resources to help you tell the Rotary Story

1.2 million members in 34,000 clubs around the

world

Rotary’s PR Division Support

Creative resources Financial resources Human resources

Creative Resources

Humanity in Motion PSA campaign

Download at rotary.org/humanityinmotion

Sample Print Ads

‘This Close’ Global PSA Campaign

rotary.org/mediacenter

This Close placements

rotary.org/newsletters

Global Outlook: Public Image

shop.rotary.org

2010-11 PR Grants

Grants

In millions (US$)

$2.2M $1.2M $8.7

District Contribution In Kind Donations Public Relations Value

$12.1

Spain

California

Puerto Rico

• Up to US$15,000 per district

• Districts must contribute one-third match

• Early bird deadline: 15 July 2011

• Application deadline: 15 August 2011

• Applications available at rotary.org/prgrants

2011-12 PR Grants

Rotary’s 1.2 million members

People Rotary has helped

Rotary Public Image Resource Group (Public Image Coordinators)

RI Public Relations staff pr@rotary.org

Human Resources

Rotary & Social Media

Social media is a conversation

Rotary’s Strategy

• Listen and learn

• Communicate to new audiences

• Connect better in the 21st Century

• Listen and learn

• Communicate to new audiences

• Connect better in the 21st Century

Our Social Media Presence

facebook.com/rotary

twitter.com/rotary

Linkedin

youtube.com/rotaryinternational

Flickr

Rotary Social Media Resources

rotary.org/socialnetworking

Share Rotary News

Global Outlook: Social Media

Thank you

facebook.com/rotary

twitter.com/rotary

Search Rotary

youtube.com/rotaryinternational