Post on 11-May-2015
Only Connect: Using Social Media for Member Communications
Elizabeth HarrinMay 8, 2011
Using Social Media for Member Communicati ons
Examples
Is it suitable for you?Relevance
Getting started
Credibility
Only Connect: Using Social Media for Member Communications
What is social media?
Only Connect: Using Social Media for Member Communications
“PMI” is a registered trade and service mark of the Project Management Institute, Inc. ©2010Permission is granted to PMI for PMI® Marketplace use only
Why is social media relevant?
The way we communicate has changed
Some social media numbers
• Over 75% of project professionals feel that social media tools provide the opportunity to improve the way they manage projects
• Over 90% use social media to keep in touch with colleagues
• Podcasts and video podcasts are among the least used tools - an opportunity for Chapters and CoP?
Only Connect: Using Social Media for Member Communications
Source: Social Media in a Project Environment Survey 2011. Available
at: http://www.pm4girls.elizabeth-harrin.com/social-media-in-a-project-
environment-2011-survey-results/
Is it suitable for you?
• Enthusiasm
• Technical Literacy
• Time
• Chapter/CoP structure
• Location of members
• Ownership
Only Connect: Using Social Media for Member Communications
Some examples
• Chartered Management Institute
• Central
• PMI Colombia
Only Connect: Using Social Media for Member Communications
Social media links
Call to action: get your own blog
here!
Recent blog posts
Page is viewed 1000 times per day
Link to CMI blog
Link to CMI forums
Sharing new things
Link to CMI video on YouTube
Link to someone else’s blog
“Whilst Twitter offers good opportunities to promote various
things, I think it’s main value comes in being able to react to issues members have and reach
out to stakeholders of CMI.”Adi Gaskell, Content & Communities Manager
• Facebook: “Our analytics show that membership of the group averages around 30 years of age, a significantly younger demographic than CMI as a whole. With our desire to reach younger managers, I think this will be a key mechanism.”
• LinkedIn: “The engagement in discussions is quite substantial.”
• Slideshare: “Slideshare has delivered tremendous increases in reach for our reports and branch activity. For instance research reports have gone from double figure readership to well in excess of 1,000 reads per report on average. ”
• Blog: “The platform was only built 18 months ago and is now one of the leading management blogs in the UK. There are still lots that can be done but so far it has been a big success, especially as delivered with £0 budget.”
Example #1: CMI
Only Connect: Using Social Media for Member Communications
• “Competition is just a click away, so the only
way to attract, and keep, members is to provide
engaging content.”
• “My top tip for volunteer groups is to
persevere. Engaging with people (on whatever
medium) is not going to be a quick win, so you’ll
need perseverance to keep at it.”
Tips from CMI
Only Connect: Using Social Media for Member Communications
And another response
And another response
Response to someone else (part of a conversation)
News/Sharing information
Blog displays recent tweets
Blog articles
Photos embedded from Flickr
• Don’t be stuffy; be ‘mass-clusive’ not exclusive
• Be human: share when things go wrong
• Be humorous and self-critical
• Ask questions
• People quickly lose focus online: be short
• Build the brand of others: tag/link to suppliers
• “Interaction is the core of community.”
Tips from Central
Only Connect: Using Social Media for Member Communications
• “LinkedIn is an open group for recruiting purposes”
• Chapter has seen membership growth of 21% in the
last 12 months
• Internal communications using Google Apps
• Twitter is a communication tool: events publicised by
the Chapter have been promoted by other Chapters,
like Peru Chapter
• The future: more discussions and participation on
LinkedIn?
Use by PMI Colombia
Only Connect: Using Social Media for Member Communications
• Plan
• Communicate
• Follow through
Treat it like a project!
Only Connect: Using Social Media for Member Communications
• Relevance to project management
• Suitability of social media for Chapters and CoP
• Examples and tips
• It’s a project
• Build your web presence slowly and credibly
In conclusion
Only Connect: Using Social Media for Member Communications
Questions?
Contact Information
elizabeth@elizabeth-harrin.com
www.otobosgroup.com
Twitter: @pm4girls
Blog: www.GirlsGuideToPM.com
Only Connect: Using Social Media for Member Communications