Post on 23-Jan-2018
Transformation Organizations Gamification
BrandNewGame
of
using
Copyright 2016 BrandNewGame
Prelude…1. Who am I?
2. Why use gamification?
3. What is the Game-Plan for Perpetual Progress?
4. How to apply the Game-Plan
5. Where & When to start
@BartHufen #Gamification
Copyright 2016 BrandNewGame
1/5: Who am I…?
1/5: Who am I?
Studied Played Started Tweets
ICIM & Brand Management Around at Atari + Diesel + Advertising Industry BrandNewGame ltd + Gamification Academy @BartHufen #gamification #transformation
1/5: Who am I?
Publications Presentations
Projects
@BartHufen #Gamification
Copyright 2016 BrandNewGame
2/5: Why use gamification?
2/5: Why use gamification?
Inspiration No. 1
Copyright 2016 BrandNewGame
2/5: Why use gamification?
Obstacle Obstacle Obstacle
Objective
Challenges
Actions
Score
Feedback
Copyright 2016 BrandNewGame
2/5: Why use gamification?
2/5: Why use gamification?
Start doing Stop doing
2/5: Why use gamification?
Play with six
2/5: Why use gamification?Play with 40
Or 200 using our the app
Join the dark side…
2/5: Why use gamification?
Game-loop
Plant seeds
Wait
Harvest crops
Use money to improve
Inspiration No. 2
Copyright 2016 BrandNewGame
2/5: Why use gamification?
Level up!
Plant seeds
Wait
Harvest crops
Use money to improve
Buy Land
Protect crops
Unlock features
Play for higher stakes
Level up!
Copyright 2016 BrandNewGame
2/5: Why use gamification?
CHALLENGE 3/7
Experience what amount of effort and energy
it takes to…
build a burger!
CHALLENGE 1/7
Experience what amount of effort and energy
it takes to…
Make a Milkshake
1. Goal oriented (purpose)
2. Action driven (autonomy)
3. Feedback (mastery)
4. Score (performance)
5. Functional (fun…)
2/5: Why use gamification?
Copyright 2016 BrandNewGame
2/5: Which game mechanics?Goals
Challenges
Actions
Score
Feedback
Obstacles
Consequences
Objects Variables Measurements
PlayersFriends
Enemies
Neutrals
Resources
Rules
Points
Badges Events
Storyline Features
RestrictionsUnlocks
Levels
Bonus
RandomCustomization
…?
…! Copyright 2016
BrandNewGame
2/5: What is gamification?
Data - Driven - Design to challenge people and change behavior
3/5: What is the Game-Plan?
3/5: What is the Game-Plan?
3/5: What is the Game-Plan?
Copyright 2016 BrandNewGame
Playground
3/5: What is the Game-Plan?
Shareholders
Suppliers
Customers
Competitors
Employees
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Purpose
Why do they do What they do
Each time they do it..?
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Purpose
ObjectivesLong term
GoalsShort term
Challenges Mid term
Copyright 2016 BrandNewGame
Play on each level
Change in 9 weeks
3/5: What is the Game-Plan?
Copyright 2016 BrandNewGame
Start doing Stop doing
Practice!
Purpose
3/5: What is the Game-Plan?
Departmentsinto action-loops
Transform @BartHufen #Gamification
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
PeopleImprove Product
Improve Properties
Improve Proces
Improve People
Post-it sessions
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
PeopleKnow what
to…
Can…
Want to…
Dare to…
DO NOT
Play
Make them want to IT
Knowledge
Skills
Drives
Guts
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Copyright 2016 BrandNewGame
Proces
3/5: What is the Game-Plan?
3/5: What is the Game-Plan?
Game-loop
Plant seeds
Wait
Harvest crops
Use money to improve
Proces
BUSINESS PROCES
THINK
MAKE
SELL
IMPROVE
BUSINESS PROCES
THINK
MAKE
SELL
IMPROVE
3/5: What is the Game-Plan?
Proces
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
ProcesFeedback-loops
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
ProcesInternal loop
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
ProcesChange is a proces
Not a project
Change is called: Progress
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
ProcesExternal loop
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
ProcesProgress-loop
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Proces
stop
progress-loop
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Proces
start
progress-loop
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Procesprogress-loop
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Procesprogress-loop
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Performance
Match performance With purpose
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Performance
Transform into action
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Performance Play
3/5: What is the Game-Plan?
Copyright 2016 BrandNewGame
3/5: What is the Game-Plan?
Play Know what to…
Can…
Want to…
Dare to…
DO NOT Make them want to IT
Copyright 2016 BrandNewGame
Play
3/5: What is the Game-Plan?
Copyright 2016 BrandNewGame
4/5: How to apply it
4/5: How to apply it
Game-Plan
Copyright 2016 BrandNewGame
4/5: How to apply it
Playground
Copyright 2016 BrandNewGame
Start with a GameStorm and Level-up!
Proces
4/5: How to apply it
PurposePerformance
People
Proces
Properties
Product
Play Kickstart change with gamification
Copyright 2016 BrandNewGame
4/5: How to apply it
Start with a GameStorm and Level-up!
Copyright 2016 BrandNewGame
4/5: How to apply it
Objective CHALLENGE
S.M.A.R.T.
DrivesPLAYER
Motivations
Content APPLIED GAME
Context
+ + + FEEDBACK
- - -
+ + + BEHAVIOR
- - -
UI &
UX
Where &
When
Shape Structure
Game Mechanics
Copyright 2016 BrandNewGame
4/5: How to apply it
Become a licensed GST
5/5: Where & When to start
Invite us to play along!
Start asking questions now or give us some feedback
Or visit www.brandnewgame.com
5/5: Where & When to start
Copyright 2016 BrandNewGame