Post on 30-Aug-2014
description
Chris BaggottCEO/Co-founderCompendiumchris@compendium.com@chrisbaggott
Using Content Marketing to Drive Acquisition
2
National customer base of over 300 clients
80% of all blog traffic comes from a “first time visitor”
Hi!I’m New Here
Travel, Tweets and Trends
Key Findings from Study – People Visit 22 Online Places Before Booking
What it means to you?
SEO
Blogging
Photos & Video
Employee Participation
“Put differently, people who are members of online social networks are not so much networking as they are broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."
Dunbar Circle
Old Way: Customers might post on Trip Advisor
Traffic Following Reminder Email
Blog Only
Average Click Through Rate of 16%
Chris BaggottCEO/Co-founderCompendiumchris@compendium.com@chrisbaggott
Questions?