Presented byGialogo, Ermilo John, Jr. D.BSCS-IST, De La Salle University

04/12/23 1Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Photoshop Basics

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The Menu Bar

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The Options Bar

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The Toolbar

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Selection Tools Marquee Tool

Move ToolText ToolBrush Tool (if necessary)Shape Tool (if necessary)

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About Typography

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Typography Typography is the study and process of

typefaces; how to select, size, arrange, and use them in general. ▪ www.proximasoftware.com/fontexpert/terms/t

.htm

Setting of type to design and print standards to make type more readable, attractive or outstanding.▪ www.twpg.com.au/Retail/glossary.htm

Getting Started > About Typography

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Typography “Even in 10,000 typefaces available, it

might still be impossible to find one that would produce the exact impression wanted in a particular document.”

Getting Started > About Typography

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Why Type Matters Example number 1: Before

Getting Started > About Typography

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Why Type Matters Example number 1: After

Getting Started > About Typography

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Why Type Matters Example #2▪ Before

Getting Started > About Typography

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Why Type Matters Example # 2▪ After

Getting Started > About Typography

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Why Type Matters Example number

3: Before and After

Getting Started > About Typography

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Why Type Matters Example number 4: Before

Getting Started > About Typography

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Why Type Matters Example number 4: After

Getting Started > About Typography

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Why Type Matters Example number 5: Before

Getting Started > About Typography

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Why Type Matters Example number 5: After

Getting Started > About Typography

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Why Type Matters Example

number 6: Before

Getting Started > About Typography

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Why Type Matters Example

number 6: After

Getting Started > About Typography

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Why Type Matters There are

specific types for everything!

Getting Started > About Typography

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Colors

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Colors One of the designer's

best tools Look and Feel Branding Highlight or group content

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Colors

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Colors Red to yellow, including orange,

pink, brown, and burgundy Associated with the sun and fire

Represents both heat and motion

When placed near a cool color, a warm color will tend to pop out, dominate

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Green to blue, can include violet ▪ Cooler violet is closer to blue

Cool colors can calm people down and reduce tension

In a design, cool colors tend to recede▪ Great for backgrounds and larger elements

on a page, ▪ Wont overpower your content

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Monochromatic Scheme One color, different hues

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Monochromatic Color Scheme - http://haveamint.com/

Analogous Colors Adjacent colors in the color wheel

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Analogous Color Scheme - http://regines.net.au/

Complementary Colors Colors located opposite to each other in

the color wheel

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Complementary Color Scheme http://www.ufl.edu/

Complementary Colors Watch out for simultaneous contrast

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Colors in Nature

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Colors in Nature

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Color Scheme 2 http://colorschemedesigner.com/

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Things to remember

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4 W’s Who▪ Sponsoring organization/target audience

What▪ Title of activity/What the activity is

Where▪ Venue

When▪ Date and time

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E-mail size must be different from print size Email: ~600px width▪ Use Save for Web in Photoshop

Print: at least 150dpi

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If it doesn’t sell, your stuff

is screwed

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