Transcript of User Generated Content for Brands
- 1. Leveraging Consumer-Generated Content for SEO PRESENTED
BYRYAN GRIPP Manager, eCommerce H2O Plus
- 2. +Runs eCommerce operations for H2O Plus Worldwide +Built
complex eCommerce Systems (Oracle ATG, IBM, etc.) +Founded several
startups (most recently @reefbuilders)ABOUT RYAN
- 3. BENEFITS OF USER GENERATED CONTENT FOR SEO:Experience
Relevancy, more content/information along with better UX
Search-freshness, SERP results Brand-loyalty, protects against
negative reviews Business- easily create content, process
improvement, reputation management
- 4. H2O Plus leverages Online Ratings and Reviews, Press
Mentions, Social Mentions, Blog Posts and Beauty Experts to help
improve SEO along with the customer experience.
- 5. 79% Of Consumers Trust Online Reviews As Much As Personal
Recommendations 2013- Search Engine Land Study
- 6. UGC & SERPSOnline consumers prefer to see UGC and it has
a measurable impact on purchasing intent. SERPS are full of UGC
since 2008.
- 7. H2O Plus Leverages UGC for SEO Ask for UGC at every customer
touch pointUsers are different then you (keywords, language)
- 8. H2O Plus Leverages UGC besides SEOPressProduct
ReviewClinical
- 9. The DATAAverage of 2x increase in revenue with UGC vs non
UGCSegment: UGC Interactions vs non UGC Interactions. On average
customers spend 2x more than customers that did not Interact with
UGC. Plus, those that created UGC spend on average 3X more.
- 10. UGCI love H2O PlusEhIts too expensiveGreat Stuff!My
wrinkles vanished!Connections
- 11. Content Strategy Matrix Persuasive On-site
contentMerchandising Content Marketing content User-generated
contentStructuredUnstructuredProduct Content Service
contentInformational content Instructional ContentTransactional
Copyright Forrester Research
- 12. WHAT YOU CAN DO RIGHT NOWBuild the integrations to support
UGC Have your customers do SEO for you UGC at every customer touch
point UGC influences purchase intent
- 13. THANKS!Twitter: @ryangripp Linkedin: Ryan Gripp
rgripp@h2oplus.com