Use of Social Media

Wave of the Future or Fad?

Social Media – Wave of the future or Fad?

Panelists:

• Carol WilsonDirector of Procurement, State of Connecticut

• David YarkinNASPO Honorary Member

• Desiree Peterkin BellCommunications Director, City of Philadelphia

• This session will feature a panel discussion on the use of social media as it relates to states integrating its use into procurement-related activities.

• The panel will look at what social media tools states are using, what their goals are with social media, how they measure the success of these outlets and what future possibilities and obstacles exist to continued use of social media as a procurement information and communication vehicle.

• Connecticut’s Experience– Face book– Feedback from vendors

• Highlights of Connecticut’s Social Media Policy– Scope– Policy Statements– Areas of Concern

• Survey of States

“Selling” Through Social Media• Challenges– Many states do not allow employees to visit Facebook, Twitter

and other social media sites.

– CPOs lack time to look at social media during very busy days.– Procurement officials are looking for solutions to challenges,

not sales pitches.

What Works

• Building on-line communities– Provide space to share best practices– Encourage collaboration/participation between

government officials– Focus on a problem CPO is trying to solve, rather

than promoting your company.– Make it fun.

What Works• Follow elected officials on Twitter– See their priorities and accomplishments– Learn about new policies and initiatives– Incorporate these learnings to help solve procurement

officials’ challenges.

• Leverage social media to show connections with potential customers

• Utilize social media as 21st century bullhorn– Drive trade show traffic– Broadcast announcements, press releases

Suppliers should present solutions that help CPO/agencies meet energy efficiency goals.

Learn, Then Offer Solutions

Suppliers can learn State’s direction for identifying cost savings and position a relevant solution

Learn, Then Offer Solutions

Suppliers providing services to these agencies should be forewarned and prepared to defend value of their contracts.

Learn, Then Offer Solutions

Connect• Social media helps surface connections to

introduce suppliers to customers.

Announce

Share success stories that can educate governments on innovative solutions

Drive traffic to trade show booths