Creative Industry, Creative City, Creative District: the role of the city

Creative Metropoles. Stockholm Kulturhuset 18th March 2010.

Prof. Dominic PowerUppsala University, Sweden

dominic.power@kultgeog.uu.se

  CCI Employment CCI Focus CCI LQ CCI Rank

CCI Average annual growth

2001-2006

WIPO Employment

Berlin, DE 60,736 4.15% 1.53 25 -1.74% 59,333Cataluña (Barcelona), ES 153,202 3.54% 1.30 6 0.20% 151,286Eesti (Tallinn), EE 23,965 3.14% 1.16 77 4.02% 23,528Etelä-Suomi (Helsinki), FI 64,500 3.89% 1.43 22 -0.38% 66,213Latvija (Riga), LV 31,720 2.60% 0.96 56 3.87% 32,667Lietuva (Vilnius), LT 26,102 2.38% 0.88 68 5.79% 31,561Mazowieckie (Warszawa), PL 40,984 2.55% 0.94 42 N/A 75,896Oslo og Akershus, NO 39,778 4.61% 1.70 44 -4.21% 38,250Stockholm, SE 86,239 5.87% 2.16 10 -2.07% 76,601West Midlands (Birmingham), UK

35,913 2.35% 0.86 52 -1.64% 31,669

West-Nederland (Amsterdam), NL

195,646 4.23% 1.56 4 N/A 193,344

Priority Sector Report: Creative and Cultural Industrieswww.clusterobservatory.eu

Report presents statistics on 6.5 million CCI employees in 30 countries and 259 NUTS2 regions

Priority Sector Report: Creative and Cultural Industrieswww.clusterobservatory.eu

Innovation probably, prosperity definitely

AdvertisingArtistic creation and literary interpretation

Priority Sector Report: Creative and Cultural Industrieswww.clusterobservatory.eu

• Core creative functions and manufacturing activities are the most regionally concentrated

• Consumer oriented activities such as retail the least regionally concentrated

Though both have a tendency towards districting... Though in very different forms

Priority Sector Report: Creative and Cultural Industrieswww.clusterobservatory.eu

• Important to distinguish which type of creative industry you are targeting as each sub-sector has different locational needs, each step on the value chain has different needs

• Identify your strengths and build upon them before going for blue sky development

Creating the creative city and district?

• Difficult to plan for resources and infrastructure as each sector has different needs

• Easier to prioritise startups and micro businesses– Business planning support– IP support services– Export advice– Suitable affordable spaces– Venture funding and support

Creating the creative city and district?

• Inter-firm: project working support and intermediation systems/portals; incubators; information and partner directories; trade fairs

• Inter-person: (formal and informal) networking platforms; career development and mentoring programs

• Inter-sector: ice-breaker funds; networking events; incubators; living labs; research initiatives; tech transfer offices

• Develop your spatial strategy: combine a district oriented hotspot focus, with a region-wide linking approach

Proximity might not breed creativity but it builds business cultures

Take brands and identities seriously (and realistically) as strategic tools, but there is not only one route… use multi-channel branding efforts and develop multiple brands

Do not loose sight of celebrating culture or creativity over commercial concerns – these are the base for these industries’ attractiveness, spillovers and competitiveness