Troubleshooting Local Ranking Issues

December 10th 2014

Meet The Panellists

Mary BowlingMarybowling.com

Gyi TsakalakisGyitsakalakis.com

Dev BasuPoweredbysearch.com

Hosts & Help

Myles AndersonBrightlocal.com

Colan NielsenImprezziomarketing.com

Linda BuquetLocalsearchforum.com

Common Ranking Issues Audit Process Duplicate Listings Penalties Local Penalties Organic Penalties

Final Questions

Topics/Questions

Use ‘Question’ box to pose Q&As Linda & Colan will answer & help Some questions will be put to panellists Look out for links & comments in chat box #insidelocal

Q&A & Chat

Webinar RecordingAvailable Friday!!

Brightlocal.com/insidelocal

Localsearchforum.com/insidelocal-webinars

Stay in the Loop

Slidedeck available right now! Slideshare.net/brightlocal

Follow-up email on Friday Link to webinar recording

Link to slide deck

3 polls running during webinar Sample of 1,000 marketers/SEOs/SMBs Understand how YOU see these issues Results shared at the end

Polls Running

Common Ranking IssuesMost common problems that impact local ranking?

How do you distinguish between a business that is poorly optimized vs. one that has an actual penalty?

What common misunderstandings do business owners have about ‘Ranking Issues’? (e.g. impact of location)

1st Poll

Q. What are the 2 most common

ranking issues that you come across?

VOTE NOW

Ranking Auditing Process

Do you have a structured audit ?

How important is having a re-usable process?

What is the first step you take in an audit?

How long does a typical audit take?

How much do you involve client in the audit?

Duplicate ListingsWhy are duplicate G+ listings such a problem?

What are ‘hidden G+ dupes’ & why so problematic?

What steps to locate duplicate G+ listings?

How do you resolve or fix dupe listings?

Added complications of Practitioner listings & dupes

2nd Poll

Q. What percentage of your customers

have/had duplicate Google+ listings?

VOTE NOW

Penalties – Local & Organic

How do you tell if a penalty is a Local or Organic Penalty?

Which type of penalty is harder to resolve?

Do other engines have same penalty punishments?

Local PenaltiesMost common GMB guideline violations?

What steps do you take to rectify them?

How long does it take to see rankings climb?

Can a local penalty impact organic rankings?

North Poll

Q. What percentage of your customers

have suffered a local penalty?

VOTE NOW

Organic PenaltiesMost common causes of organic penalties?

Do organic penalties always impact local rankings too?

How long does it take to see rankings climb?

Final Questions

What do you consider to be your hidden gem idea that you think is underused or not known to many other SEOs?

Which single piece of optimization work do you think moves the ranking needle the most?

Q&A Time

Put your questions to the experts!...

Poll Results

Poll Results:What are the 2 most common ranking issues that you come across?

Poll Results:What percentage of your customers have/had duplicate Google+ listings?

Poll Results:What percentage of your customers have suffered a local penalty?

Thanks to our Panelists!

Mary BowlingMarybowling.com

Gyi TsakalakisGyitsakalakis.com

Dev BasuPoweredbysearch.com

Thanks to Linda & Colan!

Colan NielsenImprezziomarketing.com

Linda BuquetLocalsearchforum.com

Upcoming WebinarsDATE TIME TITLE PANELISTS

Jan 14th 2pm EST / 11am PST State of Local Search in 2015 Mike Blumenthal,Mike Ramsey,Adam Dorfman

Jan 28th 2pm EST / 11am PST Best Practices for Local Onsite Optimization

Mary Bowling,Matthew Hunt,Mike Ramsey,Gyi Tsakalakis

Feb 11th 2pm EST / 11am PST Powerful Content Creation Ideas for Local Businesses

Don Campbell,Greg Gifford,Susan Hallam,David Oremland

See More: Brightlocal.com/insidelocal

State of Local Search in 2015

Mike RamseyNiftymarketing.com

Mike BlumenthalBlumenthals.com

Adam DorfmanSimpartners.com

January 14th 2pm EST / 11am PSTbit.ly/stateofsearch15

Merry Christmas! &Happy New Year!

Thanks for watching!