Post on 25-Dec-2015
Components of a Components of a Business PlanBusiness Plan
The executive summaryThe executive summary The proposed scope of the new businessThe proposed scope of the new business Should:Should:
Describe in detail the business and its goalsDescribe in detail the business and its goals Identify ownership and legal structureIdentify ownership and legal structure Discuss skills/experience you or partners Discuss skills/experience you or partners
bring to the businessbring to the business Identify advantage over competitionIdentify advantage over competition Financial needsFinancial needs
How the business Plan is How the business Plan is ReadRead
Characteristics of projectCharacteristics of project Caliber of people in dealCaliber of people in deal Terms of the dealTerms of the deal Balance sheetBalance sheet What is uniqueWhat is unique
Writing a Business PlanWriting a Business Plan
IntroductionIntroduction Company ProfileCompany Profile Market AnalysisMarket Analysis Marketing PlanMarketing Plan Financial Plan Financial Plan AppendicesAppendices
Marketing Marketing
Components of Service model Components of Service model marketingmarketing SimplicitySimplicity RelationshipsRelationships Marketing yourselfMarketing yourself Creating your brandCreating your brand
MarketingMarketing
What is the function of marketing?What is the function of marketing? What activities are involved in What activities are involved in
marketing?marketing?
MarketingMarketing
Assessing and reacting to trends in Assessing and reacting to trends in the marketplacethe marketplace
What are some trends in healthcare What are some trends in healthcare right now?right now?
Your marketing strategy depends on Your marketing strategy depends on these trendsthese trends
MarketingMarketing
Your mission statementYour mission statement What is this?What is this? How can it help your business?How can it help your business?
The marketing MixThe marketing Mix
The fours P’s?The fours P’s? Why are they important?Why are they important?
Marketing StrategiesMarketing Strategies
Concentrated marketingConcentrated marketing Differentiated marketingDifferentiated marketing Undifferentiated marketingUndifferentiated marketing
The Marketing PlanThe Marketing Plan
Identify the product line and target Identify the product line and target marketmarket
Conduct market researchConduct market research Goals and objectivesGoals and objectives Determine marketing mixDetermine marketing mix Develop action plan, delegate Develop action plan, delegate
responsibilitiesresponsibilities Financial planFinancial plan Measure and EvaluationMeasure and Evaluation
Business OwnershipBusiness Ownership
Three business structuresThree business structures What are they?What are they?
Sole ProprietorSole Proprietor
What does this mean?What does this mean? Advantages?Advantages? Disadvantages?Disadvantages?
PartnershipPartnership
What does this mean?What does this mean? Advantages?Advantages? Disadvantages?Disadvantages?
CorporationCorporation
What is this?What is this? Advantages?Advantages? Disadvantages?Disadvantages?
Protecting your Business Protecting your Business IdeasIdeas
What are some traditional ways to What are some traditional ways to protect your ideas?protect your ideas?
Other optionsOther options Written agreementWritten agreement Personal discretionPersonal discretion IncorporationIncorporation
CopyrightsCopyrights
Issued by U.S. Copyright officeIssued by U.S. Copyright office What rights are the owners granted?What rights are the owners granted? How long are they effective?How long are they effective? Copyright is your responsibilityCopyright is your responsibility ““Cease and desist” order must be Cease and desist” order must be
issued for abuseissued for abuse
TrademarksTrademarks
Why and by whom are they issued?Why and by whom are they issued? Service MarkService Mark To establish trademark rights:To establish trademark rights:
File trademark applicationFile trademark application $245 fee$245 fee Effective for 20 years with option to Effective for 20 years with option to
renewrenew
PatentPatent
What is the purpose of a patent?What is the purpose of a patent? Some companies choose to not Some companies choose to not
patentpatent Costly processCostly process
Best Ways to Protect Best Ways to Protect Yourself Yourself
Be ethicalBe ethical Ask advice of those who are Ask advice of those who are
successfulsuccessful Make well thought out decisionsMake well thought out decisions Keep good documentationKeep good documentation Learn from experience Learn from experience