The price that Nike is selling the stadium shirt

The selling price in

Sports Direct

What the average person is willing

to pay

Plan to buy snacks such as sweets,

crisps and nuts to enjoy at home.

Plan to buy in alcoholic drinks

when watching the games at home

Plan to buy non-alcoholic

drinks

Plan to buy a new TV just for the World Cup

20% 18% 8% 1%

What will people spend money on?

How much would we spend on a shirt?

CONLUMINO RESEARCH OF 2,208 NATIONALLY REPRESENTATIVE UK CONSUMERS IN MAY 2014

All images are copyright of their respective owners

Commissioned by

@WebloyaltyUK

UK

£60 £48 £20

Are we watching the games?

Just 5% plan to watch every single game

15% of us are only interested in the England

games

18% of us will actively go out of our way to avoid watching the World Cup

52% of us are planning to

watch some of the World Cup

BUT! 78% of us wouldn’t have bought one regardless of price.

Will be watching the games live on

TV

93%Will be watching

the games on a mobile device

3%Will be watching the games from

home

94%Plan to see

at least one game at the pub

23%

Of those who are watching the World Cup…