Post on 12-May-2015
description
Twitter Overview and Case Studies
Keith Feighery
Outline
• Twitter Overview• Twitter Mechanics and best practices• Twitter Case Studies
– International and Irish
• Twitter Applications• Questions and Answers
• Microblogging platform• Can be incredibly powerful tool for business owners and
marketers• BUT takes time, effort and persistence to build up a
community• It is much more chatty (Dialogue) than Facebook• Businesses need to think about all their constituencies
when using Twitter• Not just for customers – partners, media, pr etc…• Great for thought leadership
What is it?
• Tweet = 140 Characters• @someone – talk to someone (everyone sees it)• DM Someone – prviate message - only the
people FROM and TO see it• RT – retweet – a lot of people retweet content
that others have written & posted
It’s a Different Medium Than Facebook – and it can be difficult
Must know what you want to achieve through it and who you will be talking to
Find someone with a function, who has something interesting to say – and can say it
well
And get them to engage at a granular level
Build up community overtime
Twitter Timeline
The Tweet
Use ShareThis Browser plugin
Twitter Search
Case Studies
The Ashes
@theashes
The Flight
TravelSceneAus – The Hotel
VodafoneAus – The Phone
Australian PM welcomes @ashes
@LevisGuy
Naked Pizza
The North Face
American Cancer Society
Coffee Groundz
Etsy
American Apparel
AmEx OpenForum
Irish Case Studies
CrackBird
CrackBird
Donal Skehan - Markets Himself
Provides Entertainment & Utility
Donal Skehan
Realex – Corporate providing Utility
General Account
Personalised Accounts
Murpys Icecream – Markets His Business To The Press
Marketing The Business
Murphys Ice Cream
Pat Whelan Butchers
Fallon and Byrne
Twitter Backgrounds
Twitbacks.com
FreeTwitterDesigner.com
TweetyGotBack.com
Twitter Tools
Twitter.com
Tweetdeck
Seesmic
Hootsuite
Twitter Apps
ManageFilter.com
Manage Your Twitter Account
BufferApp.com (Queue Tweets)
TwentyFeet (Analytics)
Twilert (Google Alerts)
Tweriod –Best Time To Tweet
The Profile
The Feed
Company Page
Company Services
Jobs
Thank You
Contact Details
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
keith.feighery@digitalinsights.ie
086 6070274