Twitter wrscb may14

“How to use Twitter to Build you Business"

Creating on going and valuable relationships.

Sponsored by: Waterloo Region Small Business Resource CenterPresented by: Gordon Diver & Kelly Craft

About Gordon

Principal at Diverse Achievements, focus on Micro, For Purpose and Solo Entrepreneur companies. Helping these organizations level the playing field with overall business strategies primarily in Marketing, Social Media training/execution, CRM business processes.

What we’re not - social media ‘gurus’. I’m an experienced business strategist, having been a worker bee, a manager and a solo entrepreneur.

Digital Strategist at AptiSense (Kelly Craft, Founder) focuses on primarily the SMB markets. Helping these organizations build effective strategies, then use proven tactics and business processes to reach their goals as “Social Business” leaders in their industries. We focus on CRM, Social, Digital Marketing and more.

We occupy the middle ground:

We’re tacticians as well.

Image: diverseachievements.com

What we’ll cover

• The Basics

• Setting up your Twitter Page

• Twitter Best Practices

• How to use Search, and Listening

• Lists,

• Twitter Resources.

To Twitter or Not to Twitter

The Basics – Personal vs Business

The Basics – Types of Business Accts

The 5 Types of Accounts for Biz:

1. All Biz, All the Time 2. Brand Name Only3. Blended Personal/Corporate4. Real Person in real time5. Fake and Fun

Source: {Grow} Blog – Mark Schaefer Read post here:

Building Blocks of a Tweet

What Your Bio Might Look Like

The New Twitter Layout

Your Twitter Public View

Bio Layout Dimensions

Develop Your Brand Voice

Twitter is not formal, it’s a great place to showcase your personal/brand personality.

Have fun and remember to be respectful of your audience.

Be conversational.

Tone vs. Voice

Your brand voice, doesn’t ever change. So if you’ve decided to be playful and informal that’s how you remain.

However, your tone would take on a different sound if dealing with an irritated customer, who expressed a concern. You’d be more comforting and respectful.

Interact and Respond

Getting Started – Listen first

Search Results – SMW (Social Media Week)

You’re able to refine your search to find what’s relevant to you and your audience.

Advanced Search

Use Search to Monitor You.

Frequency – How often should I Tweet

There is no right answer for this question. It’s what is right for you and your audience. The key is to be consistent.

Download the Twitter app to your smartphone to help you.

Frequency also means, when you’re on Twitter. We advise, having scheduled times to be on the site and use tech to deal with urgent only matters.

Plan in Advance – 1 Week at a Time

Plan your week in advance:

Monday – Offer a Follower only Promotions (See Westjet Wednesday)

Tuesday – Go behind the scenes

Wednesday – Provide a helpful tip

Thursday – Share a media story about your business, industry or community

Friday – Highlight people, staff, clients or vendors.

Tweet Something Sharable

Items that typically get shared include:

• Photos• A question with a link to the answer (ideally your blog)• Videos with helpful tips or just fun – like this ex. (http

://youtu.be/cB3L5ya06gU)• Add a quote, that you believe will be of interest to not

only your followers, but their followers. • Tweet about Twitter itself to get more followers. Ex.

@HubSpot's most-shared content is about Twitter.

Gain Followers by Promoting Your Handle

Traditional Places:

• Email Footer• Blog • On your Website• Your business card• Corporate Letterhead• In-store Signage

Stay Informed with Your Account

Lists – Why they are important

Lists are great for:

• Staying connected with those your closest with.• Social Prospecting – following industry and future

brand advocates to understand their issues/concerns• Public lists or private lists.• A way to see how others perceive you – what lists

have they added you to.• You can add anyone to a list, even if you’re not

following them.

Social Dashboards

I personally use Hootsuite to manage not only my Twitter account, but other social platforms. It is a powerful tool to help you stay on top of your activities, lists and much more. Being able to share the workload is a great benefit as well. You can get a free trial of pro here: Get Yours!

Hootsuite Dashboard

Measure Your Efforts

You’ll be able to tell how your doing by paying attention to these items:

• Are people favoriting and retweeting your posts.

• Use Google Analytics to track the traffic coming to your website.

• Create follower only promotions to generate return visits and new followers.

• Ask your audience. Do they like what you’re doing, what would they like to see more of.

Twitter Best Practices

Know your goals for your account. Understand how Twitter helps with planning, networking, marketing, and your overall business goals.

Post at least once/day or as many times as serves your audience, but be consistent.

Maintain a consistent voice, but moderate your tone to fit the circumstances. .

Funny is welcome! Your goal is to inform, entertain and promote.

Definitely incorporate relevant photos, videos and useful links to additional information

Encourage your audience to receive notifications of your posts – give a good reason to.

Twitter Resources

Don’t have an account, start here and then;

Watch This: Set up your account YouTube video.

Twitter for Business: How Twitter Can Help….

Twitter “For Purpose Orgs”. Not For Profit Guide

The Tao of Twitter – Mark W. Schaefer Book

Twitter Glossary

Running a promotion – check Twitter Support for best practices.

HubSpot’s - Tweetable Twitter Tips

Hootsuite and Twitter Guide: Use them together

Housekeeping / Q&A

Connect with us:

LinkedIn: Gordon DiverTwitter: @gdiver62 Facebook: Business Page

LinkedIn: Kelly Craft Twitter: @krcraft

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