Social Media IQ Series:WGBH Employee Twitter Workshop

Twitter 101

• 3-3:15 What is Twitter?• 3:15 – 3:30 The Anatomy of a Tweet• 3:30-3:45 Ways to Use Twitter• 3:45 – 4pm Workshop: Setting

up your account

What is Twitter?

140• Microblogging service

• Sends text messages limited to 140 characters

• Registered users can read and post tweets• Unregistered users can only read tweets

• Twitter launched in 2006

• There are 645 million active registered Twitter users

• 135,000 new Twitter users sign up every day

• An average of 58 million tweets are sent a day

2006

135K58 M

Twitter Lingo

To Tweet

Tweeting …Not twittering.Tweeter

… Not Twitterer.

The Anatomy of a Tweet

The Tweet

UsernameText

Profile photoLink

= 112 characters

Handle

Actions

Date sent

Actions

@ Mentions and replies

Retweet

Favorite

Direct message

RT★DM

Actions

RTModified tweet

Retweet

MTHT

CCVIA

Hat tip

Navigating Twitter: Desktop

Timeline

Mentions & Interactions

Search and trends

My tweetsSearch

Direct messages

Settings

Compose

Navigating Twitter: Mobile

Timeline

Mentions & Interactions

Search

Direct messages

Compose

Tim

elin

eDesktop

Mobile

Co

nn

ect

Co

nn

ect

Dis

cove

ry

Me

DesktopMobile

The Hashtag #

• A brief search term, used with a # at the beginning of a word• Using a hashtag, you can search Twitter to find all the tweets using that hashtag• Makes conversations possible• Hashtags function as keywords to highlight discussions• Hashtags unify a group of related threads or tweets because they are searchable• A hashtag that catches on and becomes widely used can amplify issues and

broadcast views very quickly

Find an Existing Hashtag #• Twitter.com• Hashtags.org• What the trend• Hashtagify.me• Twubs• Tagalus• Trendsmap

Create Your Own Hashtag

#FRONTLINEPBS

#

#ANTIQUESROADSHOW

#NOWTHATCHERSDEAD

#SUSANALBUMPARTY

Ways to Use Twitter

1) Build your personal brand 2) Share your passions and hobbies

3) Find and follow news 4) Use as a second screen

What Do I Tweet?

• Your passions and hobbies

• Interact

• Takeaways from professional learning

• Interesting links

• Pictures

• Ask questions

Workshop: Set Up Your Account

Workshop: Sign up

Workshop: The Profile

Background Profile picture

Bio

URL

Location

Workshop: Settings

Workshop: Follow

Twitter 102

• 4-4:15 Social listening on Twitter• 4:15 – 4:30 Twitter best practices

• 4:30-4:45 Useful tools• 4:45 – 5pm Open workshop

Social Listening: Why Listen?

Social Listening: Why Listen?

Twitter Lists

• Group of Twitter accounts

• Way to organize Twitter

• Follow is not necessary

• Public or private

Using Twitter Lists

Subscribing to Lists

• http://list.ly/

• Your Followers

• Site:twitter.com/*/YOUR TAG

Follow the WGBH Twitter List

twitter.com/torystarr3/wgbh-programs/

Creating Your Own List

Search Skills

Search by hashtag

Search for users, photos, videos, or news

Advanced search

Search for a user

Search by keyword

Advanced Search Skills

Twitter chats

Mondays at 8pm EST: #journchat

Sundays at 8pm EST: #blogchat

Wednesdays at 8pm EST: #wjchat

Twitter Themes

#FF Follow Friday

#MM Music Monday#WW Wisdom Wednesdays#TBT Throwback Thursdays

Best practices

1) The 80/20 rule

3) Keep it short

2) Be visual

4) Interact

5) Be simple

Twitter Faux Pas

Auto tweets

Starting with an “@” sign

Hashtag Faux Pas

Over hashtagging

Saying “hashtag”

Unrelated hashtags

Too-long hashtags

Tools

Open Workshop