2004 2011 2012 2013

Mexico, DF

Recife

São Paulo

Frankfurt

MadridLisbon

Adelaide

Miami

“Every successful company of the future will be a data-driven company.”

www.getdatabliss.com

Preferences

Places People

BuzzMonitor

Pricing

Consumer-Centered

First generation

tools

Brand-Centered

www.getdatabliss.com

Preferences

Places People

BioBrand MentionsIntention / ActionAppsRTs

Price or cost MentionsBrand mentionsBuying intention

LocationCheck-ins

BioBrand mentionsIntention / ActionPersonality Traits

BuzzMonitor

Pricing

www.getdatabliss.com

Monitoring

Analytics Big Data

Buzzmonitor

Social CRM

How?

Deep profiling

Methodology Consumer-Centered Media

Our goal was to profile locals or tourists Miami.

Buzzmonitor 5.000 Twitter users who checked-in Miami places during the last semester and analyzed their timelines.

360.000 tweets analyzed between 01/01/2014 a 04/09/2014

General Profile of who have been in Miami

Total: 224.709 tweets

Where are they from? (%)

Men: 64%

Women: 36%

According to Miami Beach Tourist

Demographics, Men are 68% of Miami’s visitors,

and women are 32%

Gender (%)USA – 75% of total, been the top 10 States (% of USA):

Other countries – Top 10 countries (% of other countries):

71.3

12.33.1 2.3 2.1 1.6 1.6 1.1 0.8 0.7

Florida New York California DC Illinois Pennsylvania Atlanta Texas New Jersey Arizona

29.9

10.7 10.65.7 5.5 4.9 3.7 3.3 2.7 2.5

Brazil Mexico Argentina Colombia Chile Venezuela Paraguay Turkey England Panama

General Profile of who have been in Miami

Family

4.259 tweets from people who write on their bio to be fathers

2.454 tweets from people who write on the bio to bemothers

7.155 tweets from people who write on their bio to be married

General Profile of who have been in Miami

12.211.7

10.6

8.98.1 8.1

7.1

5.95.4

4.13.3

Profession (%) Language (%)

English – 92,0%

Spanish – 2,8%

Portuguese – 2,2%

Source: 75.000 posts Source: 360.000 posts

General Profile

Apps (%)

0.4

0.5

0.5

0.5

0.6

0.6

0.6

1.1

1.3

1.3

1.3

1.9

1.9

2.0

2.2

7.0

7.9

9.7

22.1

28.9

plume for android

twitter for android

twitter for blackberry

tumblr

twitter for mac

tweetlogix

twittascope

ios

tweetdeck

hootsuite

tweetbot for ios

twitter for ipad

facebook

tweet button

echofon

web

twitter for android

instagram

foursquare

twitter for iphone

74,4% of the posts were made from mobile platforms

1/3 of the posts from iOSplatforms

8,8% of the posts from Android platforms

Source: 360.000 posts

Places Visited

Check - ins (%)

Beaches – 28,6% Airport – 20,0% Bars – 8,9%

Parks – 5,3% Hotels – 4,6%Coffee shops – 7,5%

Restaurants – 8,4%

Source: 23.210 posts

TV

TV Shows (%)

Source: 2.952 posts

6.4

7.5

11.6

12.4

52.4

House of Cards

The Walking Dead

Game of Thrones

Scandal

Oscar

16.4

15.0

13.2

10.5

2.0

EllenDegeneres

The Oscar'sselfie

Oscar forVenezuela

Bradley Cooper The Oscar'spizza

Highlights (% of Oscar’s buzz)

TV

Source: 2.952 posts

7% of the posts related people

watching Netflix

31,8% of the posts used the TVTag’s (ex Get Glue) hashtag to tell their social networks what they were watching.

This platform uses gamification strategies to attract and generate frequent users. The more they watch TV programs and tell it to

their networks, the more stickers they get as a prize. Those badges are used therefore as an identification of an frequent user.

63% of the posts related people

watching Youtube

Music

Singers and bands (%)

Source: 2.313 posts

1.9

2.9

5.8

8.6

8.7

14.9

19.8

33.3

Nicki Minaj

Coldplay

Justin Timberlake

Lard

Beyonce

Miley Cyrus

Drake

Justin Bieber

Justin Bieber’s arrest was Miami’s hot topic. As well his single with Selena Gomez.

Music

Top radios (%)

Source: 330 posts

87% of the posts related people

listening toPandora Internet

Radio

3% of the posts related people

listening to Tune in Internet Radio

3% of the posts related people

listening toMixcloud Internet

Radio

Social Networks

Besides Twitter, people in Miami also use

7

62

64

100

142

167

300

609

666

1743

viber

Google+

skype

Tumblr

Linkedin

Snapchat

Whatsapp

foursquare

Instagram

Facebook

Sports

Top sports (%)

1.3

4.1

10.3

11.5

12.3

12.4

12.6

12.8

21.7

Zumba

Skate

Soccer

Basket

Yoga

Baseball

Bicycle

Golf

Run

566 check-ins in gyms

Total: 3.199 posts

Brands

People in Miami talk about (%)

Base: 7.106 depoimentos

3.0

3.6

4.0

4.3

4.7

5.7

9.9

13.4

18.3

Subway

Microsoft

Samsung

Walmart

Amazon

Coca-Cola

Nike

Google

Starbucks

BrandsTop 3

Most visited shop: Miami Beach

14,7% of posts

Main meal: breakfast:3,0% of posts

Google - 776 posts

Top product: Google Glass:

7,3% of posts

Top online application: Google Maps:

4% of posts

Starbucks - 1.204 posts Nike - 551 posts

Top app: Nike Plus:88,6% of posts

#elifeDataBliss

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