TwitterGoogle+

Google PlacesFor Business

TwitterWhy Use Twitter?● Twitter accounts and Twitter posts rank high in search

engines.● Twitter has over 200 million users, with 1/3 of them

residing in the United States.● With an easy "Facebook Posts to Twitter," step, it can

be relatively easy to maintain a Twitter account and take advantage of search engine optimization.

Can you afford to "skip" Twitter?● Recent reports show that 70-80% of Twitter accounts

are abandoned.● Many people use Twitter only to follow news or

celebrities.

Twitter - User Name

Setting Your User Name● User names CAN be changed, however it is

not recommended to do so with an established account.

● No more than 15 characters. For example: LakeviewFontana

● This is also known as your Twitter handle: @LakeviewFontana

● This is your Twitter URL: Twitter.com/LakeviewFontana

Twitter - Your Name

Profile Name (or YOUR name)1. Always use your business name instead of your personal name – much greater recognition. For example: Lakeview at Fontana2. This is the name that is used when you follow someone and they receive an email that you are following them. Oftentimes a new follower won't know you by your personal name, but they will remember your business name.

Twitter - Description

● Use http:// (your website) in your 160 character description to make it an active hyperlink within Twitter search

● Review design options, but remember that few will return once they visit the first time, if at all.

Promoting Your Twitter Page

Link Facebook Posts to Automatically Post to Twitter● Go to Facebook.com/Twitter and follow this

simple wizard to link your Facebook posts to your Twitter account.○ When posting on Facebook, make sure the most relevant

part of the post appears in the first 140 characters.● Place a Twitter icon with active hyperlink on

your email signature and website.● Place your user name on printed materials (for

example, @innsights)

Using Hashtags

If you are going to post directly on Twitter, make use of hash tags:By putting the "#" symbol in front of a keyword at the end of your post, when others search for this term on twitter, your post will show in the search results.

Posting Strategy● Post on Facebook 4-5 times per week.These posts will

also post on Twitter.● Review your Twitter account once weekly to re-follow

your new followers, follow new people/businesses, and check for "mentions" and "re-tweets."

Why Google+

● It is powered by search engine giant Google.● Google is highlighting Google+ content in

search results● Google+ has over 85 million users and

growing.● It offers video chats (called hangouts),

something no other social media account offers.

Google+ Set Up

1. Choose an accessible Gmail account. You can set up additional administrators later.

2. To create your business page, visit www.plus.google.com/pages/create

3. Fill out all the sections with images and top focus keywords you want to rank for in search.

4. Follow the wizard. It prompts you to promote your page, but it is recommended that you customize your page further and start sharing a few updates before you begin telling the world about it.

Online Tutorial

Select CategoryCustomize profile● tagline and logo● use engaging photos for scrapbook● Include active hyperlinks within descriptions● Remember to include your website in the

field providedGo to profile, edit profile and add links in the right column. (partners, chamber, affiliates, etc.)

Manage Settings

From your Google Home page, in the upper right hand corner, click on the word "settings". From there you can:● Manage your general settings and

notifications● Designate additional managers for your

page.

Promoting Your Google+ Page

On your home page, click on "Get Started" on the left column. From here you can:● Get a badge for your website.● Find the link (URL) for your page● Add +1 Button Find people to followSet up circles

Google Places and Local SearchGoogle Places is essential for any local business with an address.A Google Places listing will rank as a local listing in Google search results - ABOVE organic results.A Google Places listing automatically feeds your business on Google Maps.Essential marketing tip: Find your listing on Google Mapes. Use this URL to encourage all of your customers to leave reviews here. The more reviews you have, the higher you'll place within the local search results.

To list on Google Places

● Set up your listing at google.com/places.● Follow the wizard.● Verification from Google will be required

either in the form of a phone call to your business or a letter sent by mail.

Bing, Yahoo, AOL

Other search engines also have local listings, just like Google: Bing: http://www.BingBusinessPortal.com Yahoo: http://listings.local.yahoo.com/account/

Top 11 Business Directories (Free)

1. SuperPages.com2. YellowBook.com3. CitySearch.com4. WCities.com5. InsiderPages.com6. MerchantCircle.com7. Manta.com8. DMOZ.org9. HotFrog.com

10. ZoomInfo.com11. AboutUs.org

For a copy of this slide show, visit: www.SlideShare.net/INNsights