Tweeting Falafel

#TalkBack

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Why Twitter Activities Results

§  Just Falafel is doing phenomenally on Facebook; yet despite many people knowing the brand, not many advocates have tried it

§  We used twitter to talk to individuals and get them to try Just Falafel through awareness, engagement, and directions for ordering or visiting our restaurants

§  Facebook is a community Hub; whereas twitter is a tactical tool to connect with influencers, generate leads, and provide customer care

Why Twitter

Twitter Data High Growth High Mobility

Industry Relevance Action Orientation

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Why Twitter Activities Results

We made people socially hungry through:

What we did

Meal Time Conversations

Food Engagement

Mouthwatering Promotions

Driving People to Restaurants

Highlighting a Health Aspect

Discussing Franchising Opps

Location Based Targeting

Follower Based Targeting

Interest Based Targeting

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Why Twitter Activities Results

8,917,296

Results: Impressions

169,536

Results: Engagements

10,273

Results: Followers

Twitter Sales LONDON

JF Sales Trends

Gross Sales Twitter Ad Spend

JF Sales Trends

Gross Sales

7 Days Later

Twitter Ad Spend

Regression Analysis Shows: 10% of sales fluctuations are accounted for by Twitter ad spend variation

Twitter Franchises TURKEY

Results: Franchising

Impressions:

455,000 Clicks on Tweet: "

17,421 Site Visits: "

3,737 Retweets:"

68 Replies: "

54 Applications: "

43 Turkey Franchising Campaign: 13 – 20 January 2013